Track Google Ads in HubSpot without the ads tool

If you have a HubSpot Legacy Marketing Hub Basic accounts, you can build tracking URLs to track Google Ads in HubSpot without the ads tool.

Please note: for all other subscriptions such as Marketing Hub Starter, learn how to connect your Google Ads account to HubSpot and analyze your ad campaigns.

To build a final URL for your Google ad:

• In your HubSpot account, navigate to Reports > Analytics Tools.
• Click Tracking URL Builder.
• In the upper right, click Create tracking URL.
• In the right panel, enter the following tracking URL parameters:
  • URL: enter the URL of your page.
  • UTM campaign: select an existing HubSpot campaign that corresponds to the Google ad campaign or create a new HubSpot campaign for your ad.
  • UTM source: select the source Paid search.
• Click Create.

Use this URL as your final URL and HubSpot will bucket visits from the Google ad's destination URL under Paid search in your traffic analytics.