HubSpot Marketing Hub Basic accounts can use UTM parameters or tracking URLs to track Google Ads in HubSpot without the ads tool.
Please note: if you have a Marketing Hub Professional or Enterprise account, learn how to connect your Google Ads account to HubSpot and analyze your ad campaigns.
Specify the name of your Google ad in a utm_campaign parameter added to your page URL. Alternatively, you can create and use a tracking URL as the final URL for your Google ad:
- In your HubSpot account, navigate to Reports > Analytics Tools.
- Click Tracking URL Builder.
- In the upper right, click Create tracking URL.
- In the right pane, set the following tracking URL parameters:
- URL: URL of your page.
- UTM campaign: select an existing HubSpot campaign that corresponds to the Google ad campaign or create a new HubSpot campaign for your ad.
- UTM source: Paid search.
- Click Create.
This will bucket visits to the Google ad's destination URL under Paid search and display the Google ad or HubSpot campaign name in the sources report.
