If you have a HubSpot Legacy Marketing Hub Basic accounts, you can build tracking URLs to track Google Ads in HubSpot without the ads tool.
Please note: if you have a Marketing Hub Professional or Enterprise account, learn how to connect your Google Ads account to HubSpot and analyze your ad campaigns.
To build a final URL for your Google ad:
- In your HubSpot account, navigate to Reports > Analytics Tools.
- Click Tracking URL Builder.
- In the upper right, click Create tracking URL.
- In the right panel, enterthe following tracking URL parameters:
- URL: enter the URL of your page.
- UTM campaign: select an existing HubSpot campaign that corresponds to the Google ad campaign or create a new HubSpot campaign for your ad.
- UTM source: select the source Paid search.
- Click Create.
Use this URL as your final URL and HubSpot will bucket visits from the Google ad's destination URL under Paid search in your traffic analytics.
