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Create sales goals

Last updated: June 6, 2024

Available with any of the following subscriptions, except where noted:

Sales Hub   Starter , Professional , Enterprise

With sales goals, managers can create user-specific quotas for their sales teams based on templates provided by HubSpot. Managers can then assign these goals at the user, team, or pipeline level. Use goals in reports to visualize and track attainment over time, providing better contextual insights into performance.

Learn how to create custom goals from scratch.

Different subscription tiers have access to different goals:
  • Sales Hub and Service Hub Starter provide access to only the Revenue goal measure. 
  • Sales Hub Professional and Enterprise provides access to Deals created, Calls made, Revenue and Meetings booked.
  • Service Hub Professional and Enterprise provides access to the Average ticket resolution time, Average ticket response time, Revenue, and Tickets closed goal measures.

Please note: you must be a user with a paid Sales or Service Hub Professional or Enterprise seat or a Super Admin to create, edit, and delete sales or service goals in your account. To be assigned a goal, however, you must have either a paid Sales or Service Hub Professional or Enterprise seat. Learn more about managing goals permissions for users

Create sales goals for your team

  • In your HubSpot account, navigate to Reporting & Data > Goals.
  • In the top right, click Create goal
  • Select to create a goal using a template or from scratch. Learn more about creating goals from scratch.
  • Select Create from template.
  • In the left panel under Category, select Sales.
  • Select the goal type you want to create, then click Set goal. To create a forecasted goal, select the Forecasted revenue goal template.

Please note: if the Revenue template is selected, the goal is either monthly or quarterly and the goal is set to track All pipelines or a single pipeline, the goal template will be categorized as Forecasted revenue


  • Enter a name for the goal.
  • In the Contributors section, select the Users or Teams that you want to assign the goal to, then use the search field to locate the associated users or teams in your account.
  • Select a Duration. Click the Duration dropdown menu and select weekly, monthlyquarterly, yearly or custom.
    • When using weekly, monthlyquarterly or yearly , to align the goal's duration with your account's fiscal year, select the Align with your fiscal year settings? checkbox. 

    • When using a custom duration, enter the start and end dates.
  • If you're using a Forecasted revenue goal template, select a Year and Pipeline. The year will align with the account's fiscal year chosen in the settings.

Please note: when creating a goal, the goal Duration must match the Forecast period to display in your forecast. For example, if the goal duration is set to quarterly, then the forecast period must also be set to quarterly.

  • Click Next.
  • Set up your targets for the year:
    • For each user or team you selected, set and edit different values for each month. For Sales Hub Professional+ and Service Hub Professional+ users you can select both team and user goals in this screen. If you opted not to use forecasts for your goal, you can click the Pipeline dropdown for each user or team and select a pipeline.

Please note: to view or edit users in Team goals, the user must have a paid Sales Hub Starter, Professional, or Enterprise seat, or a Service Hub Enterprise seat and view/edit permissions

    • If you want to set the same monthly goal for the entire year, select the checkbox to the left of a user or team, then click Apply targets.
      • In the dialog box, enter a target amount.
      • Click Apply.
    • If you opted not to use forecasts for your goal, and you want to set the same pipeline for every user or team you selected, select the checkbox in the top left of the table, then click Apply pipelines.
      • In the dialog box, click the Select pipelines dropdown menu then select a pipeline.
      • Click Apply.
  • Click Next.
  • Select the checkbox next to any goal milestones that you want to trigger a notification for.
  • In the bottom right, click Done.

Manage your goals

View your goals by measurement type, team, and pipeline. To manage goals in your HubSpot account, the user must have a paid seat.

  • In your HubSpot account, navigate to Reporting & Data > Goals.
  • In the Overview tab, to filter your goals:
    • Goal template: to filter your goals by template, click the Goal template dropdown menu.
    • Goal name: to filter your goals by their name, click the Goal name dropdown menu.
    • Duration: to filter your goals by duration, click the Duration dropdown menu.
    • Teams: to filter your goals by team, click the Teams dropdown menu. 
    • Users: to filter your goals by users, click the Users dropdown menu. 
    • Pipelines: if you're tracking revenue, click the Pipelines dropdown menu to view goals for a specific pipeline.

  • Edit a month's goal or change the notification settings for reaching a specific goal milestone, hover over the user or team, then click Edit goal.
    • In the right panel, make any changes to the contributor's goal values, or click the Notifications tab to edit notification settings.
    • When you're done making changes, click Save.
  • If you want to remove a user from your goals dashboard, select the checkbox to the left of their name, then at the top of the table, click Delete. TTo

Please note: progress amount, status and last calculated at timestamps are updated every 24 hours.

Use goals in reports

Deal-based sales goals can be used in reports to visualize goal target data. Reference lines can also be added to the report builder for sales goals. Learn more about reporting on goals.

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