Last updated: October 13, 2020
Marketing Hub Enterprise accounts can can analyze revenue attribution for a specific page, blog post, or marketing email. The Revenue data is based on contacts associated with closed-won deal in your account who interacted with your content during the selected timeframe.
Interactions with your content include:
- Page view: the customer viewed on of your pages or blog posts.
- Form submission: the customer submitted a form on your page or blog post.
- CTA click: the customer clicked a CTA on your page, blog post, or email.
- Marketing email click: the customer clicked within a marketing email sent through HubSpot.
Analyze revenue for content
To analyze revenue attribution for a specific piece of content:
- In your HubSpot account, navigate to your email, blog, landing pages, or website pages.
- Click the name of the page, email, or blog post you're analyzing.
On the Performance tab, you'll see Revenue data at the top of the page if there were any interactions from contacts associated with closed-won deals in the selected timeframe.
-
Attributed Revenue: the amount of revenue from closed-won deals attributed to interactions with this content. Hover over the revenue amount and click Quick view to see a detailed breakdown of contacts and deals influenced.
- Deals Influenced: the number of closed-won deals influenced by this content. Hover over the number of deals and click Quick view to see a detailed breakdown of deals.
- Contacts Influenced: the number of contacts associated with closed-won deals that interacted with this content. Hover over the number of contacts and click Quick view to see a detailed breakdown of contacts.
To customize the data that appears in this report:
- In the upper left, use the Date range and Frequency dropdown menus to filter the data to a specific time range.
- To change the way revenue is calculated, click the Attribution model dropdown menu and select a different attribution model.
To build a revenue attribution report in your reports tool, click the Attribution report builder link in the upper right.
