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Analyze revenue attribution for your content

Last updated: November 29, 2023

Available with any of the following subscriptions, except where noted:

Marketing Hub Enterprise

Users in Marketing Hub Enterprise accounts can analyze how much closed won revenue can be attributed to a specific page, blog post, or marketing email. You can also review the revenue attribution for within the campaigns tool. Learn more about using multi-touch revenue attribution reporting

  • Navigate to your content:

    • Website Pages: In your HubSpot account, navigate to Marketing > Website > Website Pages.
    • Landing Pages: In your HubSpot account, navigate to Marketing > Landing Pages.
    • Blog: In your HubSpot account, navigate to Marketing > Website > Blog.
    • Email: In your HubSpot account, navigate to Marketing > Email.
  • Click the name of an email, blog post, or page.
  • On the Performance tab, at the top of the page, review your Revenue attribution report. The following metrics will appear in the report: 
    • Contribution to deal: the amount from closed-won deals attributed to interactions with this content. To review a detailed breakdown, click the [revenue amount].

    • Deal: the number of closed won deals influenced by this content. This number is based on interactions of associated contacts when deals are closed. To review more details and a list of the deals influenced, click the [count of deals]
    • Associated deal value: the sum of the total deal amount for all closed won deals with attributed revenue.
    • Contact: the number of contacts associated with closed-won deals that interacted with this content. To review more details and a list of the contacts influenced, click the [count of contacts]. 
  • To customize the data that appears in this report:
    • To filter for a specific period of time, in the top left, click the Date range dropdown menu and select a time
    • To change the way revenue is calculated, in the top right of the report, click the Attribution model dropdown menu and select an attribution model.

 

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