Revenue from closed-won deals can be attributed to your blog posts, landing pages, website pages, and marketing emails based on interactions with associated contacts:
- Views: a contact associated with a closed-won deal viewed a landing page, website page, or blog post.
- Clicks: a contact associated with a closed-won deal clicked a link in a marketing email.
How revenue is attributed
The amount of revenue attributed to the content depends on the attribution model you're using. There are six attribution models that distribute a percentage of the revenue differently between different interactions.
- First interaction: attributes 100% of the deal revenue to the contact's first interaction in the conversion path.
- Last interaction: attributes 100% of the deal revenue to the contact's last interaction in the conversion path.
- Full-path:
- Attributes 22.5% of the deal revenue to first interaction, lead creation, deal creation, and last interaction each.
- Attributes the remaining 10% of the deal revenue to all other interactions equally.
- Linear: attributes the deal revenue equally between each interaction in the conversion path. This is the default attribution model applied to the Revenue dashboard in your content's Performance details.
- U-shaped:
- Attributes 40% of the deal revenue to the first interaction and the lead conversion interaction each.
- Attributes 20% of the deal revenue to all other interactions equally.
- W-shaped:
- Attributes 30% of the deal revenue to the first interaction.
- Attributes 30% of the deal revenue to the lead conversion interaction.
- Attributes 30% of the deal revenue to the deal creation interaction.
- Attributes 10% of the deal revenue across all other interactions equally.
Analyze revenue for content
You can analyze revenue attribution in the Performance details for sent emails and published pages, blog posts, and automated emails.
To analyze revenue attribution for your content:
- In your HubSpot account, navigate to your email, blog, landing pages, or website pages.
- Click the name of the content you're analyzing.
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On the Performance tab, you'll see the following data in the Revenue dashboard:
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Attributed Revenue: the amount of revenue from closed-won deals attributed to interactions with this content.
- Deals Influenced: the number of closed-won deals influenced by this content.
- Contacts Influenced: the number of contacts associated with closed-won deals that interacted with this content.
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- Use the Date range and Frequency dropdown menus to filter the data to a specific time range.
- To change the way revenue is calculated, click the Attribution model dropdown menu and select a different attribution model.
To customize the report and analyze more details, click the Attribution report builder link in the upper right to build a revenue attribution report in your reports tool.
