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Analyze revenue performance for your content

Last updated: August 19, 2020

Applies to:

Marketing Hub  Enterprise

Marketing Hub Enterprise accounts can can analyze revenue attribution for a specific page, blog post, or marketing email. The Revenue data is based on contacts associated with closed-won deal in your account who interacted with your content during the selected timeframe.

Interactions with your content include:

  • Page view: the customer viewed on of your pages or blog posts.
  • Form submission: the customer submitted a form on your page or blog post.
  • CTA click: the customer clicked a CTA on your page, blog post, or email.
  • Marketing email click: the customer clicked within a marketing email sent through HubSpot.
To learn how revenue can be attributed across multiple interactions, learn how to create a multi-touch revenue attribution report.

Analyze revenue for content

To analyze revenue attribution for a specific piece of content:

On the Performance tab, you'll see Revenue data at the top of the page if there were any interactions from contacts associated with closed-won deals in the selected timeframe. 

  • Attributed Revenue: the amount of revenue from closed-won deals attributed to interactions with this content. Hover over the revenue amount and click Quick view to see a detailed breakdown of contacts and deals influenced.

  • Deals Influenced: the number of closed-won deals influenced by this content. Hover over the number of deals and click Quick view to see a detailed breakdown of deals.
  • Contacts Influenced: the number of contacts associated with closed-won deals that interacted with this content. Hover over the number of contacts and click Quick view to see a detailed breakdown of contacts.

revenue-on-contentTo customize the data that appears in this report:

  • In the upper left, use the Date range and Frequency dropdown menus to filter the data to a specific time range.
  • To change the way revenue is calculated, click the Attribution model dropdown menu and select a different attribution model.

view-revenue-performanceTo build a revenue attribution report in your reports tool, click the Attribution report builder link in the upper right.

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