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Landing Pages

Add your global site tag for AdWords conversion tracking

Last updated: August 3, 2021

Applies to:

Marketing Hub Professional, Enterprise
CMS Hub Starter, Professional, Enterprise
Legacy Marketing Hub Basic

The Google Adwords global site tag should be placed in the <head> section of all your pages, while the event snippet should be added to the <head> section on the conversion page itself. Copy both code snippets from Google Adwords, then follow the steps below.

Add the global site tag to all your pages

  • In your HubSpot account, click the settings settings icon in the main navigation bar.

  • In the sidebar menu, click WebsitePages.

  • Scroll to the Site header HTML section and paste the global site tag snippet here. If you installed a global site tag on your website from another Google product (e.g., Google Analytics) or from another AdWords account, follow Google's documentation to adapt the tag so it works for your AdWords account.

  • Click Save to apply your changes.

Add the event snippet to your conversion page

  • Navigate to your content:

    • Website Pages: In your HubSpot account, navigate to Marketing > Website > Website Pages.
    • Landing Pages: In your HubSpot account, navigate to Marketing > Landing Pages.
  • In the dashboard, hover over the name of your page and click EditThe event snippet should be added to the final page of your offer, which is usually your thank you page.

  • Click the Settings tab, then scroll down and click Advanced Options.

  • Paste the event snippet in the Head HTML section.

  • Click Update or Publish to apply your changes.