Landing Pages

Password protect a page

Last updated: October 13, 2020

Applies to:

Marketing Hub  Professional, Enterprise
CMS Hub  Professional, Enterprise
Legacy Marketing Hub Basic

You can password protected a HubSpot page to control who can view the content on a specific landing page or website page. This is often useful when creating thank you pages and resource download pages. 

Before you get started

  • When you protect a page with a password, visitors to the page URL will see your Password prompt page first. After entering the page password, visitors will be able to view your page content. You can manage your password prompt page template in your website settings within your account settings. 
  • Password protecting a page will block it from search engines, but it won't encrypt any sensitive data. If you have links to other pages on the password protected page, those links will all be accessible without a password unless you password protect those pages too.
  • The password protection feature is not available for blog posts. CMS Hub Enterprise accounts can control audience access to pages and entire blogs based on list membership or password protection.

Password protect a page

To add a password to a landing page or website page:

  • In your HubSpot account, navigate to landing pages or website pages.
  • Hover over the page you want to protect with a password, then click Edit.
  • In the page editor, click the Settings tab.
  • Click Advanced Options.
  • In the Control audience access for page section, select Private - password required.
  • In the text field that appears, enter a password for your page.
  • In the upper right, click Update or Publish to take your changes live.
The page will now require users to enter this password in order to view the page's content.