Landing Pages

Password protect a page

Last updated: April 7, 2020

Applies to:

Marketing Hub  Professional, Enterprise
CMS Hub  Professional, Enterprise
Legacy Marketing Hub Basic

HubSpot website pages and landing pages can be password protected, giving you the ability to control who can see the content on a specific page. This is often useful when creating thank you pages and resource download pages. The password protection feature is not available for blog posts.

Marketing Hub Enterprise accounts can control audience access to pages and blogs based on list membership or password protection.

Please note: enabling this feature on a page will only require a password to enter the individual page. If you have links to other pages on the protected page, those links will be accessible without a password unless you also password protect those pages.

To password protect a page:

  • In your HubSpot account, navigate to landing pages or website pages.
  • Hover over the page you want to password protect on the pages dashboard, then click Edit.
  • Click the Settings tab and then click to expand Advanced Options.
  • Select the checkbox option for Require a password to view the page, then enter a password in the box.
  • Click Update or Publish to take your changes live. The page will now require users to enter this password in order to view the page's content.

Please note: this password protection doesn't provide any kind of encryption and shouldn't be used in place of user accounts or to hide sensitive data. Additionally, pages that are password protected via HubSpot are unable to be crawled by search engines.