Landing Pages

Insert or edit a link in a rich text module

Last updated: February 9, 2021

Applies to:

Marketing Hub  Professional, Enterprise
CMS Hub  Professional, Enterprise
Legacy Marketing Hub Basic

In a rich text module, you can insert a link to one of your HubSpot pages or an external page. You can also create a mailto link or insert a download link to a document in your files tool.

Add a link to your content

  • In your HubSpot account, navigate to your website pages, landing pages, blog, or email.
  • Hover over the page, post, or email to edit and click Edit.
  • Within the content editor, click the rich text module where you want to add the link.
  • Highlight the text or the image you want to hyperlink.
  • In the toolbar, click the link link icon.
  • Click the Link to dropdown menu to link to select a link type:
    • URL: link to an external page that's not hosted on HubSpot. Enter the URL where you want visitors to go when they click this link.
    • One of your pages: link to one of your HubSpot pages, blog posts, or knowledge articles. Click the Page dropdown menu and search for the name of the page. Click the name of the page to link it to your content.
    • Meeting: link to one of your meeting links. Click the Meeting dropdown menu and select a meeting.
    • File: link to a file in your file manager. Click Select a file to select a file. If needed, click Add file to upload a new file from your computer, Dropbox, or Google Drive. Click the name of the file to link it to your content.
    • Email address: this link will open the visitor's default email program on their device. Enter the email address that you want the email to be addressed to.
    • Anchor on this page: link to an anchor inserted on the page. Click the Anchor dropdown menu and select an anchor on the page.
  • If you want visitors to open a new browser window when they click the link, select the Open link in a new window checkbox.
  • Click Apply.

Customize your link's attributes (optional)

You can include link attributes that give search engines more information about how to understand this link in relation to your own content. You can select multiple attributes for a single link.
  • In the upper right, click Advanced.
  • Select any attributes that describe your link type:
    • Regular: a direct link to content without any sponsorship.
    • No follow: this link isn't associated with your website.
    • Sponsored: this link is a sponsored link or an ad.
    • User generated content: this link leads to user-generated content, such as a blog comment or a forum discussion.


  • Click Back.
  • Click Apply.

Edit or remove a link

To edit or remove an existing link in your rich text module:

  • Click the link text on your rich text module.
  • Click the pencil icon edit to make edits to your link URL and options, or click the unlink icon unlink to remove the link from your text.