How to add a Call-to-Action (CTA) to a blog

Last updated: February 7, 2018

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A call-to-action (CTA) is an engaging button or link that you place on your website to drive prospective customers to convert to leads through landing page forms. There are many different types of CTAs. They range from offering a free download to linking to a document to enticing you to fill out a form.

You will want to place your CTA on a blog in a location where it is easily visible and where it makes sense for someone to click on it. For example, you might put a CTA to download a free ebook under a post that describes strategies for using your product. Once you have determined where you would like to put your CTA, follow the instructions to learn how to add them to a blog.

To learn how to create a CTA, read this guide.


Read the following steps to learn how to add a CTA to a blog.

1. Go to Content > Blog

From your dashboard, navigate to Content > Blog.

2. Select a blog post

From the Blog Posts dashboard, you can choose which blog post you would like to add a CTA to. Hover over the selected blog post, then click Edit

3. Add a CTA to blog post

In the blog content editor, go to Insert > Call-to-Action or select the CTA icon from the toolbar.

The Select a CTA window will pop up. From here, choose which CTA you would like to insert by clicking the Insert CTA button on the bottom left side of the screen.

Your CTA will now appear in your rich text editor. In the content editor, you can always remove or edit your CTA.

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