Last updated: June 3, 2022
After you create your calls-to-action and add them to your HubSpot content, analyze their performance and identify which CTAs are receiving the most views and clicks.
Please note: CTA clicks may not always match page views, learn more about the possible reasons for this discrepancy.
Review your calls-to-action dashboard
- In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
- On the Calls-to-action dashboard, you can find a list of your CTAs. Filter your CTAs by using the dropdown menus above the CTA table:
- Date range: filter your CTAs across a specific time range.
- Campaign: filter your CTAs by associated campaign.
- Type: filter by CTA type, such as simple, multivariate or smart CTA.
- Teams: filter your CTAs by assigned team.
- To sort your CTAs on the CTA table, click any of the following column headings:
- Name: the internal name of the CTA.
- Views: the number of times the CTA has been seen by visitors.
- Click rate: the percentage of views that lead to clicks on the CTA.
- Clicks: the number of clicks on the CTA.
- Locations: the number of HubSpot assets (pages, emails, blog posts, etc) the CTA is used on.
- Last modified: the date that the CTA was last modified.
Review individual calls-to-action performance
- To view a detailed breakdown of a CTA's performance, click the name of a CTA on the Calls-to-action dashboard.
- On the individual CTA's page, click the Date Range dropdown menu to filter your data by a specific time range.
Calls-to-action performance reports
- Views, clicks, and submissions: these reports show a breakdown of views, clicks, and submissions in the selected time period.
- To view the metric for the CTA, hover over a data point in the chart.
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- To select a different metric, in the top left, click the dropdown menu.
- To select a different metric, in the top left, click the dropdown menu.
- Views, clicks, and submission conversions: this report shows the count and conversion rates for views, clicks, and submissions in the selected time period.
- Call-to-action placements: this report shows a detailed breakdown of the CTA's performance. You can view data for all of your content, or just your pages or emails.
- To display data for all of your content, or just your pages or emails, in the upper right, select a content type.
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- To see a breakdown of the CTA's performance on specific page URLs, click the name of the CTA.
- To gauge the performance of your CTA, it is recommended to observe and analyze these two metrics:
- Click rate: the click rate is the percentage of people who viewed, then clicked the CTA. Compare the click rate of a CTA against another CTA or the historical performance of your CTAs.
- Submission rate: the submission rate is the percentage of people who clicked the CTA, then submitted a form on the CTA's URL redirect page. Compare the submission rate of a CTA against another CTA, or the historical performance of your CTAs.
Please note:
- The submission rate does not include meeting link clicks.
- CTA submissions cannot be accurately attributed to an individual page, so submission data is not recorded for each page URL. Submissions are rather reported globally for CTAs.
- Revenue Attribution (Marketing Hub Enterprise only): this report shows the attributed revenue, deals with attributed revenue, and contacts with attributed revenue for the campaign.
- To change the attribution model used, in the top right, click the Actions > Edit.
- To create a custom attribution report in the attribution report builder, click Open attribution report builder.
