Analyze calls-to-action performance

After you create your calls-to-action and add them to your HubSpot content, analyze their performance and identify which CTAs are receiving the most views and clicks. 

• In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
• On the Calls-to-action dashboard, view a list of your CTAs. 
• Use the dropdown menus to filter your CTAs by date range, campaign, and CTA type. 
• Click the column headings to sort your CTAs by one of the following metrics. 
  
  • Name: the internal name of the CTA.
  • Views: the number of times your CTA has been seen by visitors.
  • Click rate: the percentage of views that lead to clicks on your CTA.
  • Clicks: the number of clicks on the CTA.
  • Locations: the HubSpot content the CTA is used on.
  • Last modified: the date that the CTA was last modified.

• To view a more detailed breakdown of an individual CTAs performance, click the name of a CTA. 
• On the CTA details screen, use the Show dropdown menu to filter your data by views, clicks, or submissions.

Please note: submissions cannot be accurately attributed to an individual page, so submission data is not recorded for each page URL. Submissions are rather reported globally for CTAs.

• Click the Date Range dropdown menu to filter you data by a specific time range. 
• Below the chart visualization, view a count of total clicks, views, and submissions over the specified time range. 
• In the Call-to-action placements section, view a breakdown of the CTAs performance on a specific piece of content. To gauge the performance of your CTA, it is recommended to observe and analyze these two metrics:
  • Click rate: the click rate is the percentage of people who viewed the CTA who then clicked it. Compare the click rate of a CTA against another CTA or the historical performance of your CTAs. 
  • Submission rate: the submission rate is the percentage of people who clicked the CTA who then submitted a form. Compare the submission rate of a CTA against another CTA or the historical performance of your CTAs. 

Please note: the submission rate does not include meeting link clicks. 

• To see a detailed breakdown of the CTAs performance on all of your content, or just your pages or emails, in the upper right, select a content type.  
• Click the name of the CTA to see a breakdown of the CTAs performance on specific page URLs.