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Analyze your calls-to-action performance

Last updated: November 30, 2021

Applies to:

Marketing Hub Professional, Enterprise
CMS Hub Professional, Enterprise
Legacy Marketing Hub Basic

After you create your calls-to-action and add them to your HubSpot content, analyze their performance and identify which CTAs are receiving the most views and clicks. 

Review your calls-to-action dashboard

  • In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
  • On the Calls-to-action dashboard, you can find a list of your CTAs. Filter your CTAs by using the dropdown menus above the CTA table:  
    • Date range: filter your CTAs across a specific time range. 
    • Campaign: filter your CTAs by associated campaign.
    • Type: filter by CTA type, such as simple, multivariate or smart CTA. 
    • Teams: filter your CTAs by assigned team. 

  • To sort your CTAs on the CTA table, click any of the following column headings
    • Name: the internal name of the CTA.
    • Views: the number of times the CTA has been seen by visitors.
    • Click rate: the percentage of views that lead to clicks on the CTA.
    • Clicks: the number of clicks on the CTA.
    • Locations: the number of HubSpot assets (pages, emails, blog posts, etc) the CTA is used on.
    • Last modified: the date that the CTA was last modified.

Review individual calls-to-action performance

  • To view a detailed breakdown of a CTA's performance, click the name of a CTA on the Calls-to-action dashboard.
  • On the individual CTA's page, click the Date Range dropdown menu to filter your data by a specific time range. 

Calls-to-action performance reports 

  • Views, clicks, and submissions: these reports show a breakdown of views, clicks and opens in the selected time period.
    • To view the metric for the CTA, hover over a data point in the chart.
    • To select a different metric, in the top left, click the dropdown menu.

  • Views, clicks, and submission conversions: this report shows the count and conversion rates for views, clicks and submissions in the selected time period.

  • Call-to-action placements: this report shows a detailed breakdown of the CTA's performance. You can view data for all of your content, or just your pages or emails.
    • To display data for all of your content, or just your pages or emails, in the upper right, select a content type.  
    • To see a breakdown of the CTA's performance on specific page URLs, click the name of the CTA.
    • To gauge the performance of your CTA, it is recommended to observe and analyze these two metrics:
      • Click rate: the click rate is the percentage of people who viewed the CTA who then clicked it. Compare the click rate of a CTA against another CTA or the historical performance of your CTAs. 
      • Submission rate: the submission rate is the percentage of people who clicked the CTA who then submitted a form. Compare the submission rate of a CTA against another CTA, or the historical performance of your CTAs. 

Please note:

  • the submission rate does not include meeting link clicks. 
  • CTA submissions cannot be accurately attributed to an individual page, so submission data is not recorded for each page URL. Submissions are rather reported globally for CTAs.



  • Revenue Attribution (Marketing Hub Enterprise only): this report shows the attributed revenue, deals with attributed revenue, and contacts with attributed revenue for the campaign.