In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
On the Calls-to-action dashboard, view a list of your CTAs.
Use the dropdown menus to filter your CTAs by date range, campaign, and CTA type.
Click the column headings to sort your CTAs by one of the following metrics.
Name:the internal name of the CTA.
Views: the number of times your CTA has been seen by visitors.
Click rate: the percentage of views that lead to clicks on your CTA.
Clicks:the number of clicks on the CTA.
Locations: the HubSpot content the CTA is used on.
Last modified:the date that the CTA was last modified.
To view a more detailed breakdown of an individual CTAs performance, click the name of a CTA.
On the CTA details screen, use the Show dropdownmenu to filter your data by views, clicks, or submissions.
Please note:submissions cannot be accurately attributed to an individual page, so submission data is not recorded for each page URL. Submissions are rather reported globally for CTAs.
Click the Date Range dropdown menu to filter you data by a specific time range.
Below the chart visualization, view a count of total clicks, views, and submissions over the specified time range.
In the Call-to-action placements section, view a breakdown of the CTAs performance on a specific piece of content. To gauge the performance of your CTA, it is recommended to observe and analyze these two metrics:
Click rate:the click rate is the percentage of people who viewed the CTA who then clicked it. Compare the click rate of a CTA against another CTA or the historical performance of your CTAs.
Submission rate: the submission rate is the percentage of people who clicked the CTA who then submitted a form. Compare the submission rate of a CTA against another CTA or the historical performance of your CTAs.
Please note: the submission rate does not include meeting link clicks.
To see a detailed breakdown of the CTAs performance on all of your content, or just your pages or emails, in the upper right, select a content type.
Click the name of the CTA to see a breakdown of the CTAs performance on specific page URLs.