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CTAs

Analyze your button calls-to-action (CTA) performance

Last updated: January 19, 2023

Applies to:

Marketing Hub Professional, Enterprise
CMS Hub Professional, Enterprise
Legacy Marketing Hub Basic

After you create your button calls-to-action and add them to your HubSpot content, analyze their performance and identify which CTAs are receiving the most views and clicks. 

Please note: button CTA clicks may not always match page views, learn more about the possible reasons for this discrepancy. 

Review your calls-to-action dashboard

  • In your HubSpot account, navigate to Marketing > Lead Capture > Button CTAs.
  • On the Calls-to-action dashboard, you can find a list of your button CTAs. Filter your CTAs by using the dropdown menus above the button CTA table:  
    • Date range: filter your button CTAs across a specific time range. 
    • Campaign: filter your button CTAs by associated campaign.
    • Type: filter by button CTA type, such as simple, multivariate or smart CTA. 
    • Teams: filter your button CTAs by assigned team. 


  • To sort your CTAs on the button CTA table, click any of the following column headings
    • Name: the internal name of the button CTA.
    • Views: the number of times the button CTA has been seen by visitors.
    • Click rate: the percentage of views that lead to clicks on the button CTA.
    • Clicks: the number of clicks on the button CTA.
    • Locations: the number of HubSpot assets (pages, emails, blog posts, etc) the button CTA is used on.
    • Last modified: the date that the button CTA was last modified.

Review individual calls-to-action performance

  • To view a detailed breakdown of a button CTA's performance, click the name of a button CTA on the Calls-to-action dashboard.
  • On the individual button CTA's page, click the Date Range dropdown menu to filter your data by a specific time range. 

Calls-to-action performance reports 

  • Views, clicks, and submissions: these reports show a breakdown of views, clicks, and submissions in the selected time period.
    • To view the metric for the button CTA, hover over a data point in the chart.
    • To select a different metric, in the top left, click the dropdown menu.

  • Views, clicks, and submission conversions: this report shows the count and conversion rates for views, clicks, and submissions in the selected time period.



  • Call-to-action placements: this report shows a detailed breakdown of the button CTA's performance. You can view data for all of your content, or just your pages or emails.
    • To display data for all of your content, or just your pages or emails, in the upper right, select a content type.  
    • To see a breakdown of the button CTA's performance on specific page URLs, click the name of the CTA.
    • To gauge the performance of your button CTA, it is recommended to observe and analyze these two metrics:
      • Click rate: the click rate is the percentage of people who viewed, then clicked the button CTA. Compare the click rate of a button CTA against another button CTA or the historical performance of your button CTAs. 
      • Submission rate: the submission rate is the percentage of people who clicked the button CTA, then submitted a form on the CTA's URL redirect page. Compare the submission rate of a button CTA against another button CTA, or the historical performance of your button CTAs. 

Please note:

  • The submission rate does not include meeting link clicks. 
  • Button CTA submissions cannot be accurately attributed to an individual page, so submission data is not recorded for each page URL. Submissions are rather reported globally for button CTAs.

 

 

  • Revenue Attribution (Marketing Hub Enterprise only): this report shows the attributed revenue, deals with attributed revenue, and contacts with attributed revenue for the campaign.

 

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