Use smart forms to customize the form displayed depending on your website visitor. For example, you can display different forms or form options depending on what country a visitor is from or what lifecycle stage they're at.
You can use the following criteria for your smart rules:
Country: display content to your viewer based on their country. The country is determined by the IP address of the visitor.
Device type: specify which device this smart content is centered around, such as mobile, tablet, or desktop. HubSpot refers to the user agentof your visitor’s browser to determine their device type. Since this can sometimes be changed on the device, we cannot always guarantee accurate segmentation.
Referral source: show visitors your smart content based on how they found your site.
Preferred language: personalize your content based on the language set within the user's web browser.
Contact list membership: show contacts in your HubSpot database certain content depending on whether or not they're a member of one of your HubSpot lists.
Lifecycle stage: this will look at the lifecycle stage property of a contact in your HubSpot database and display the relevant content based on the value of this field.
Create a smart form on your landing page or website page
To create a smart form on your landing or website page: