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Customize the 'View as web page' message in your marketing email

Last updated: January 29, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Content Hub   Professional , Enterprise
Legacy Marketing Hub Basic

When you enable a web version of a marketing email, you can customize the text and link that appears in the email.

Customize email web version link

  • In your HubSpot account, navigate to Marketing > Marketing Email.
  • Hover over the email you want to edit, and click Edit.
  • Enable a web version of your email:
    • Click the Settings tab.
    • Click Plain text and web version, then click to toggle the Web version switch on.
    • Edit the title, URLmeta description, and expiration of your web version. Learn more about customizing the content of the web version of your email here.
  • Click the Edit tab at the top of the editor.
  • If you're using the drag and drop email editor:
    • Hover over the View in browser link at the top of your email and click the edit edit icon.
    • In the left sidebar pane, customize the fontalignment, and padding of the web version link.


  • If you're using the updated classic email editor:
    • Hover over the Not rendering correctly? View this email as a web page here link at the top of your email and click the edit edit icon.
    • On the left sidebar pane, update the message in the rich text editor. 


  • In the upper right, click Review and send.
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