Convert non-HubSpot forms into HubSpot forms

Last updated: April 29, 2021

Applies to:

All products and plans

When a submission to an external form is collected in HubSpot, a non-HubSpot form will be created on your forms dashboard. If you want to use a HubSpot form instead of your external form, you can convert your external Non-HubSpot form in to a HubSpot form. This form can then be used on your external pages instead.

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • In the upper left, click the Form type dropdown menu and select Non-HubSpot.
  • Hover over the non-HubSpot form you want to convert and click the Actions dropdown menu, then select Copy to HubSpot.
  • In the dialog box, click Copy to HubSpot to create a HubSpot form with all the same form fields.


  • Once the HubSpot form is ready, you'll be redirected to the form editor where you can customize your form fields and options.
  • Click Publish.
  • Embed the newly copied form on your website to replace the existing non-HubSpot form.

The new HubSpot form can be identified by the word Converted in the title of your original form. The original non-HubSpot form will remain in your portal after making a copy for historical data.