Last updated: March 1, 2021
You can use the campaign analytics tool to measure the effectiveness of all the campaigns you've created in HubSpot. Learn more about the data pulled to provide you these metrics and how you can analyze a single campaign in the campaigns tool.
Below your chart, there's a table with metrics for your analytics.
Please note: HubSpot only attributes data from assets or content to a campaign after the asset or content is associated with the campaign. Any metrics (e.g., new contacts) prior to the association will not be included in the campaign analytics.
Measures the number of contacts (new and existing) that have engaged with assets related to a campaign. A contact is influenced by a campaign when:
Please note: when filtering influenced contacts by Date range, only net new contacts that were influenced in that date range will be included. For example, if you filter for This week, you will not see contacts that were influenced prior to this week, even if they were also influenced this week.
The number of newly created contacts, attributed to the campaign that brought them to your website for the first time. Contacts will appear in this report when:
The number of newly created contacts, attributed to the campaign that led to their conversion. Contacts will appear in this report when:
The number of closed won deals associated with influenced contacts. In order for a deal to appear in this report:
Please note: if a deal doesn’t have a value in the Close date property, HubSpot will use the date that the Deal stage was set to Closed Won instead. If you filter this report by date range but aren’t seeing the deals that you expect, make sure that the Close date property is set correctly.
The total revenue of closed won deals that are associated with influenced contacts. The total is from the sum of the Amount property of closed won deals. Only influenced deals will contribute to this total.
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