After you set up AEO, connect your HubSpot account to ChatGPT or Claude using the HubSpot connector. Then, use the connected AI assistant to access AEO data and take supported actions without opening HubSpot. Ask the assistant to review AEO performance, retrieve answer engine responses for tracked prompts, create or manage tracked prompts, and review recommendations and take action on them.
Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.
Before you get started
Before you begin reviewing and managing AEO with the HubSpot connector, review these requirements and limitations.
Permissions required
A Super Admin must approve the HubSpot connector before users can connect it. During approval, Super Admins select which data permissions the connector can access and who in the account can install it. Learn more about managing access to apps.
Understand requirements
- Set up AEO in your HubSpot account before using the HubSpot connector.
- Set up the HubSpot connector for a supported assistant:
Ask the connected AI assistant to retrieve and summarize AEO performance data, including brand visibility, tracked prompt performance, citations, and competitor share of voice.
For example, ask:
- “How is my AEO strategy performing this month?”
- “Which tracked prompts have the highest visibility?”
- “Which competitors are gaining share of voice?”
- “Compare my brand visibility this month with last month.”
- “Which domains are most often cited for my tracked prompts?”
To learn more about AEO metrics and analysis, see Set up and analyze AEO.
Manage tracked prompts
Review tracked prompts or create and manage prompts through the connected AI assistant.
For example, ask:
- “Show me my tracked prompts.”
- “What did Claude say about my top tracked prompts last week?”
- “Create a tracked prompt for [topic].”
- “Start tracking these three prompts for me.”
- “Group these prompts by [topic or buyer journey phase].”
When a request creates or changes a tracked prompt, the AI assistant may display a preview before completing the action. Review the proposed changes before approving them.
To learn more about prompt metrics, groups, buyer journey phases, and prompt management, see Review and manage AEO prompts.
Review and take action on recommendations
Review recommendations based on AEO performance and tracked prompt results. Take action on a recommendation from your connected AI assistant.
Subscription required
Marketing Hub Professional or Enterprise is required to generate content from AEO recommendations.
For example, ask:
- “Show me my top recommendations.”
- “Which recommendations should I address first?”
- “What is driving this recommendation?”
- “Generate a blog post based on this recommendation.”
To learn more about recommendation types, priorities, site audits, and content actions, see Review and manage AEO recommendations.
Learn more about improving content and brand visibility in answer engines, see Optimize content and improve brand visibility for AI.
Marketing Hub
Professional, Enterprise
