Monitor how your brand appears in answer engine responses and identify opportunities to improve its visibility without leaving your AI assistant, such as ChatGPT or Claude. The HubSpot connector supports AEO performance reviews, tracked prompt management, and recommendation reviews and actions.
Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.
Before you get started
Before you begin using AEO with the HubSpot connector, review these requirements and considerations.
Permissions required
A Super Admin must approve the HubSpot connector before users can connect it. During approval, Super Admins select which data permissions the connector can access and who in the account can install it. Learn more about managing access to apps.
Understand requirements
- Set up AEO in your HubSpot account before using AEO with the HubSpot connector.
- Set up the HubSpot connector for a supported AI assistant:
Ask the connected AI assistant to retrieve and summarize AEO performance data, including brand visibility, tracked prompt performance, citations, and competitor share of voice.
For example, ask:
- “How is my AEO strategy performing this month?”
- “Which tracked prompts have the highest visibility?”
- “Which competitors are gaining share of voice?”
- “Compare my brand visibility this month with last month.”
- “Which domains are most often cited for my tracked prompts?”
For more information about AEO metrics and analysis, learn more about setting up and analyzing AEO.
Manage tracked prompts
Review tracked prompts or create and manage prompts through the connected AI assistant.
For example, ask:
- “Show me my tracked prompts.”
- “What did Claude say about my top tracked prompts last week?”
- “Create a tracked prompt for [topic].”
- “Start tracking these three prompts for me.”
- “Group these prompts by [topic or buyer journey phase].”
When a request creates or changes a tracked prompt, the AI assistant may display a preview before completing the action. Review the proposed changes before approving them.
For more information about prompt metrics, groups, buyer journey phases, and prompt management, learn more about reviewing and managing AEO prompts.
Review and take action on recommendations
Review recommendations based on AEO performance and tracked prompt results. Take action on a recommendation from your connected AI assistant.
Subscription required
Marketing Hub Professional or Enterprise is required to generate content from AEO recommendations.
For example, ask:
- “Show me my top recommendations.”
- “Which recommendations should I address first?”
- “What is driving this recommendation?”
- “Generate a blog post based on this recommendation.”
For more information about recommendation types, priorities, site audits, and content actions, learn more about reviewing and managing AEO recommendations.
To learn more about improving content and brand visibility in answer engines, see Optimize content and improve brand visibility for AI.
Marketing Hub
Professional, Enterprise
