BetaCategorize social posts using custom properties

Create custom social post properties to categorize your social posts and track how different types of content perform. Add property values to your social posts, then use these properties to analyze social content by categories relevant to your business.

For example, create a custom social post property for Content theme, then create a custom report to compare impressions for each theme. This can help you understand which content generates the most impressions across social channels.

Learn more about HubSpot's default social post properties.

Please note: if you're a Super Admin, you can opt your account into the Custom Properties on Social Posts beta.

Create a custom social post property

Create custom social post properties to categorize your social posts. Learn more about creating custom properties.

1. In your HubSpot account, click the settings icon in the top navigation bar.

2. In the left sidebar menu, navigate to Properties.
3. Click the Select an object dropdown menu, then select Social post properties.
4. Click Create property.

5. In the right panel, in the Property label text field, enter a name for your property.
6. Click the Field type dropdown menu and select an option.
7. Click Create property.

Categorize a social post using custom properties

After you create custom social post properties, set their values when creating or editing posts in the social composer, or when reviewing published posts on the Manage tab. Learn how to manage the properties displayed for social posts.

To set property values in the social composer:

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.

2. In the upper right, click Create post.
3. In the social composer, click Custom properties.
4. Click your [custom property], then select or enter a value.

5. Continue creating the social post.

Edit property values on a published social post

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.
2. On the Manage tab, hover over a social post and click Details.
3. In the Social details panel, under Custom properties, click Edit properties.

4. In the dialog box, click a [custom property], then select or enter a value.
5. Click Save.

Use case: create a report using custom social post properties

Use the custom report builder to compare key metrics against the custom property values you’ve set on your social posts. Custom social post properties are available in the custom report builder under the social posts data source.

Use case: Sprocket’s marketing team wants to understand which content themes generate the most impressions across its social channels. The team uses their custom Content theme social post property to categorize posts, then creates a custom report to compare impressions for each theme.

To create a similar report:

1. In your HubSpot account, click More, then navigate to Reporting > Reports. If More doesn't appear in your account, navigate to Reporting > Reports directly.

2. In the upper right, click Create, then select Create report.
3. In the left sidebar menu, click Custom report.
4. Click Next.
5. Click the Primary data source dropdown menu and select Social posts.
6. In the upper right, click Next.
7. Click and drag fields from the left sidebar into the Configure tab to build your report. Below is an example report using Sprocket’s custom Content theme property: 

   • Visualization: Pivot table

   • Rows: Social Channel Type
   • Columns: Content theme
   • Values: Impressions

8. In the upper right, click Save report.

HubSpot's default social post properties

HubSpot's default social post properties store broadcast and social post information. Review the default social post property names, definitions, and groups below.

Broadcast information

• Approval Status: the status of a social post that requires approval.
• Broadcast Status: the publishing status of a social post created in HubSpot.
• Calendar start date: the event start date used when displaying the social post on a calendar.

Social post information

• AI assistance type: whether AI was used to generate content for a social post (e.g., user generated or AI generated).
• Blog: the blog included in a social post.
• Campaign: the marketing campaign associated with a social post.
• Content Type: the type of content included in a social post (e.g., photo or video).
• Created by user ID: the ID of the user who created the social post. This value is set automatically by HubSpot.
• File: the file attached to the social post.
• Name: the title of the social post.
• Owner’s main team: the main team of the user who created the social post. This value is set automatically by HubSpot.
• Post description: the description of a social post, used primarily in YouTube video publishing.
• Post Display Urls: the display version of URLs contained in the social post.
• Post Interactions: the total interactions on a social post.
• Post media type: the type of media attached to the social post (e.g., photo or video).
• Post Original Urls: the URLs within the post that haven't been shortened.
• Post shortened Urls: the shortened version of URLs used in the social post.
• Post tags: the tags used to trigger engagement for a video post.
• Post URL: the URL of the social post on the social account.
• Published at: the date and time when the social post was published on the social network.
• Published from HubSpot: whether the post was created in HubSpot.
• Record ID: the unique ID of the social post. This value is set automatically by HubSpot.
• Social Channel: the connected social profile, page, or channel where the social post is published.
• Target countries: the countries targeted in the social post.
• Target languages: the languages targeted in the social post.
• Video duration: the duration of the video in the social post, measured in seconds.