Report on social posts using the custom report builder

Use the custom report builder to configure reports for specific social media metrics and performance data. Compare key metrics, such as engagements, impressions, reactions, or clicks, across your connected social accounts or marketing campaigns. This can help you analyze social data and trends to inform your social media strategy.

Before you get started

Before you begin creating custom reports, review the requirements and available data sources.

Requirements

• Your social account must be connected to HubSpot.

Limitations and considerations

• When you create a custom report with social data sources:
• Historical data is available starting from July 1, 2025, or the date your social account was connected, whichever is later.
• Available social data is based on your user access to the social account. Learn more about managing user access to your connected social accounts.
• Custom social reports show new data based on the report's date range. For example, the Impressions by channel report using a date range set to this week will display the total number of new impressions made during this calendar week. It does not display cumulative impressions.

Social data sources

Please note: the Social Channel property is being deprecated. It’s recommended to use the Channel property when reporting on your social media channels.

Create custom reports for social posts

1. In your HubSpot account, navigate to Reporting > Reports.

2. In the upper right, click Create and select Create report.
3. In the left sidebar menu, click Custom report.
4. Click Next.
5. Click Create report on your own.
6. Under Primary data source, click the dropdown menu and select a social data source. 
7. Toggle the Add more data sources switch on if you want to add more data sources. Learn more about selecting data sources. 
8. In the upper right, click Next.
9. In the left panel, use the search bar, click the Browse dropdown menu, or click the filter filter icon to filter fields based on the report data source, field types, or property groups.
10. To view property details, hover over the property and click the [icon] three vertical dots icon, then select View property info.
11. Click and drag properties from the left sidebar into the Configure tab. Or click Actions, then select Add to [X].
12. After adding your properties, continue setting up your custom report.

Review example reports 

Below are sample report configurations you can use to analyze your social posts, activities, and channels. Learn more about the social metrics available in the custom report builder.

Engagement rate by social account

To compare your social media engagement rate across different social accounts, broken down by social network, you can create your custom report with the following configuration:

• Data sources: Social posts
• Chart type example: Horizontal bar
• X-axis: Derived Social Media Engagement Rate
• Y-axis: Social Channel Type
• Break down by: Channel