Review your published social posts

Review all published posts from your social networks in HubSpot. Compare post performance data, such as clicks and shares, to determine which posts are the most engaging. You can view overall performance data in the published posts table or compare specific posts side by side. 

Understand limitations and considerations

When reviewing your published social posts, take note of the following data limitations: 

• Due to LinkedIn's data retention policy, all LinkedIn data (impressions, clicks, interactions, etc) will be deleted from HubSpot after 1 year. You can still view this data by logging in to your connected LinkedIn account.
• Posts published directly within your social accounts can take up to one day to appear in the social tool. 

Review and filter published social posts

1. In your HubSpot account, navigate to Marketing > Social.
2. Select and apply your filters:
   • Users and teams: filter by the user or team
   • Accounts: filter by the social accounts of the posts. 
   • Published from: filter by the publish location of the posts:
     • Anywhere: show posts published from both HubSpot and directly from your social accounts.
     • This HubSpot account: only show posts published from within HubSpot.
     • External source: only show posts published directly within your social accounts. Externally published posts can take up to one day to appear in the social tool. 
   • Date range: filter by the date range the posts were published. 
   • Campaign: filter by the social posts' associated campaign.

   • Created by: filter a specific user who originally published a post. 

Manage social metrics displayed for published posts

You can customize which metrics are shown in the published posts table:

1. In your HubSpot account, navigate to Marketing > Social.
2. At the top of the table, click Manage columns.
3. In the dialog box, search or browse through properties on the left.
   • To add a property as a selected column, select the checkbox next to the property.
   • To remove columns, click the X to the right of the property in the Selected columns section.
   • To reorder columns, drag and drop properties in the Selected columns section.

4. When you're done customizing your columns, click Save. 
5. At the top of the table, you can click a column header to sort your posts by a specific metric.

Available social post metrics

You can add the following metrics to the published posts table:

• Clicks: the number of clicks on a post published through HubSpot. 
• Clicks (Network): the number of clicks on posts published from the network on various elements. (i.e. profile picture, account name). 
• Interactions: the number of likes, reactions, and comments for your post.
• Shares: the number of times the post was shared, including reposts of posts from a connected X account. 
• Impressions: the number of times the post was seen.
• Created by: the user who created and published the post. This metric is only available if you've published the post from HubSpot.
• Campaign: the associated HubSpot campaign. 
• Media type: the type of media included in your post, such as a photo or video. 
• Video views: the number of views a video in your post received. 
• Published from: the publish location of the post, either from HubSpot or externally.
• Reach: the number of unique accounts that have seen your post at least once.

Compare the performance of your published social posts

After you've published several social posts through HubSpot, you can also compare performance data between specific posts and see which ones are driving the most engagement.

To compare your posts:

1. In your HubSpot account, navigate to Marketing > Social.
2. In the top right, click Compare social post.
3. Click each Post dropdown menu, then search for and select a post that you want to analyze.
4. Click Add post to include an additional post to compare side-by-side with your original two posts. You can compare up to ten social posts at a time.