Create LinkedIn posts with AI

Create LinkedIn posts with AI from your own topic or existing content, or generate a post from an AI-recommended topic. For example, generate a LinkedIn post from a URL, repurpose a published HubSpot blog post into a social post, or generate a post using a recommended topic based on your brand voice and content gaps. Generated posts are saved as drafts in the social tool, where you can review, edit, and schedule them.

To create LinkedIn posts and articles from AEO recommendations, learn how to review and manage AEO recommendations.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Before you get started

• Connect your LinkedIn account to HubSpot.
• A Super Admin must turn on Give users access to generative AI tools and features in AI Settings. By default, this setting is turned on.

Create a LinkedIn post from a topic or source content

Create a LinkedIn post from your own topic or source content (e.g., a HubSpot landing page or blog post). For example, use the URL of a recently published case study as source content to generate a LinkedIn post in your brand voice.

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.
2. In the upper right, click Create, then select Create with AI.
3. In the dialog box, click the LinkedIn account dropdown menu and select an account.
4. Select how you want to generate the post:
• Define your own topic: enter a post description in the Describe your LinkedIn post field.
• Add source content: click Attach, then select a file, URL, HubSpot blog post, or landing page.
5. Click Generate LinkedIn post.
6. When the post is ready, a social post draft is saved automatically. If you've turned on user notifications, you'll receive a notification.
7. Review and edit the generated draft, then publish or schedule the social post.

Create a LinkedIn post from a recommended topic

Generate a LinkedIn post from an AI-generated topic recommendation. Recommended topics are based on industry trends and context from your HubSpot account, such as CRM insights, content performance, and ideal customer profiles.

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.
2. In the upper right, click Create, then select Create with AI.
3. In the dialog box, click the LinkedIn account dropdown menu and select an account.
4. Select a recommended topic. 
   • If recommended topics aren't available, allow a few minutes for them to finish generating. 
5. Click Generate LinkedIn post.
6. When the post is ready, a social post draft is saved automatically. If you've turned on user notifications, you'll receive a notification.
7. Review and edit the generated draft, then publish or schedule the social post.

Create a LinkedIn post from a blog post

After you publish a HubSpot blog post, generate a LinkedIn post based on the blog content and your brand voice. 

1. In your HubSpot account, click More, then navigate to Content > Blog. If More doesn't appear in your account, navigate to Content > Blog directly.
2. Click the name of a published blog post.
3. In the content editor, click File, then select Create social post.
4. In the dialog box, click the LinkedIn account dropdown menu and select an account.
5. Click Generate LinkedIn post.
6. When the post is ready, a social post draft is saved automatically. If you've turned on user notifications, you'll receive a notification.
7. Review and edit the generated draft, then publish or schedule the social post.