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Change featured image in X social posts

Last updated: March 26, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Legacy Marketing Hub Basic

When posting to X through HubSpot with a link inserted, the featured image of the X post will be an X card by default.

X cards display an image and a link preview. This image is automatically selected by X based on the meta tags of the content being shared. X does not allow users to change the image associated with a X card.

To change the featured image in the social post, you must update your card to an image post. When doing so, do note that the link preview (i.e., the text below the image) in the original X card will be lost

To change an X card to an image post:

  • In your HubSpot account, navigate to Marketing > Social.
  • Create your social post.
  • After creating your post, in the editor, click the X tab. 
  • In the Add media section, click the delete delete icon


  • To replace the featured image, hover over the image and click the insertImage image icon
  • To remove the featured image altogether, click the delete delete icon.
  • To use the X card instead of an image, click the undo undo icon


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