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Change featured image in X social posts

Last updated: September 29, 2026

Available with any of the following subscriptions, except where noted:

When posting to X through HubSpot with a link inserted, the featured image of the X post will be an X card by default. X cards display an image and a link preview. This image is automatically selected by X based on the meta tags of the content being shared. X does not allow users to change the image associated with an X card.

To change the featured image in the social post, you must update your card to an image post. When making this change, the link preview text on the original X card will be removed.

Permissions required Social permissions are required to create and publish social posts. Users with Draft only permissions can save posts as drafts, but cannot publish.

To change an X card to an image post:

  1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.
  2. Create your social post.
  3. After creating your post, in the editor, click the X tab. 
  4. In the Upload media section, click the delete delete icon. 
  5. To replace the featured image, hover over the image and click the insertImage replace icon. 
  6. To use the X card instead of an image, click the undo undo icon. 
  7. To remove the featured image altogether, click the delete delete icon. 

The social composer’s media section showing a thumbnail of a selected image. An orange arrow highlights the icons for to replace, undo, or delete the image.

 

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