Content agent is a collection of AI-powered content creation tools built into HubSpot. Each tool is integrated into the relevant part of the platform, so you can generate content without switching between tools.
Content agent uses your account data, brand voice settings, and context to generate content for blog posts, social posts, campaign assets, and more. When you create content from an AEO recommendation, content agent also uses information from that recommendation to inform the draft. You'll review and edit all drafts before publishing, as content agent doesn't publish automatically.
To learn more about setting up AI in your account, review how to set up a HubSpot account to adopt AI features.
Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.
Before you get started
Before you begin working with content agent, review these requirements and considerations.
- A Super Admin must toggle the following switches on in AI Settings:
- Give users access to generative AI tools and features
- Files data
- Give users access to Breeze Assistant
Subscription required
Marketing Hub Professional or Enterprise is required to use content agent features across other tools.
Understand HubSpot Credits usage
Content agent uses HubSpot Credits each time it generates a piece of content, such as a blog post, social post, or landing page. Credits are consumed for each piece of content generated, regardless of which HubSpot tool you use to access content agent. Learn more about how many HubSpot Credits content agent uses in the Product & Services Catalog.
For example, you're tracking prompts related to your business in HubSpot AEO and receive a recommendation to publish more information about your loyalty program. You use content agent to generate a landing page explaining the program and a social post promoting it. You also use content agent to generate a landing page highlighting your business's competitive advantages based on a recommendation from Marketing Studio. In this example, HubSpot Credits are consumed for three pieces of content: two landing pages and one social post.
Use content agent in other tools
Content agent supports content creation in many HubSpot tools. Use it to generate content from AEO recommendations, the social tool, and Marketing Studio.
Create LinkedIn posts
Use content agent in the social tool to generate a LinkedIn post from AI-generated topic recommendations. Recommended topics are based on industry trends and context from your HubSpot account, including CRM insights, content performance, and ideal customer profiles.
Learn more about creating LinkedIn posts with content agent.
Generate blog posts from AEO recommendations
Use content agent from an AEO recommendation when you want to create a blog post that surfaces a content opportunity. Content agent uses information from the recommendation to inform the draft.
Learn more about generating blog posts from AEO recommendations.
Generate LinkedIn articles and posts from AEO recommendations
Use content agent from an AEO recommendation when you want to create a LinkedIn article that surfaces a social outreach opportunity. Content agent uses information from the recommendation to inform the draft.
Learn more about generating LinkedIn articles and posts from AEO recommendations.
Create campaign assets
Use content agent in Marketing Studio to create content for a campaign. Provide your campaign details, then review the generated assets, such as blog posts, social posts, and landing pages, before publishing.
Learn more about creating campaign assets in Marketing Studio.
Marketing Hub
Professional, Enterprise
HubSpot Credits required
