Last updated: February 11, 2025
Available with any of the following subscriptions, except where noted:
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Marketing Hub
Enterprise
With revenue attribution, you can analyze how much closed won revenue can be attributed to a specific page, blog post, or marketing email. You can also review the revenue attribution for within the campaigns tool. Learn more about using multi-touch revenue attribution reporting.
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Navigate to your content:
- Website Pages: In your HubSpot account, navigate to Content > Website Pages.
- Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
- Blog: In your HubSpot account, navigate to Content > Blog.
- Email: In your HubSpot account, navigate to Marketing > Email.
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- Case Studies: In your HubSpot account, navigate to Content > Case Studies. Learn more about case studies or opting your account into beta features like case studies.
- Click the name of the content.
- On the Performance tab, at the top of the page, review your Revenue attribution report. The following metrics will appear in the report:
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Attributed revenue: the amount from closed-won deals attributed to interactions with this content.
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To review a detailed breakdown, click the [revenue amount].
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Interactions with the content will include page views, form submissions, CTA clicks, and marketing email clicks. Learn more about different revenue attribution models.
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- Deal: the number of closed won deals influenced by this content. This number is based on interactions of associated contacts when deals are closed. To review more details and a list of the deals influenced, click the [count of deals].
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- Associated deal value: the sum of the total deal amount for all closed won deals with attributed revenue.
- Contact: the number of contacts associated with closed-won deals that interacted with this content. To review more details and a list of the contacts influenced, click the [count of contacts].
- To customize the data that appears in this report:
- To filter for a specific period of time, in the top left, click the Date range dropdown menu and select a time.
- To change the way revenue is calculated, in the top right of the report, click the Attribution model dropdown menu and select an attribution model.
