Content Strategy

Create a new topic in content strategy

Last updated: October 4, 2018

Applies to:

Marketing Hub
marketing-basic-pro-enterprise
Basic, Professional, Enterprise
In the content strategy tool, a topic is a grouping of all your related content for a specific topic. It's composed of your main topic (pillar pageand subtopics for each piece of related content. All subtopic content should link to your pillar page to establish authority for your topic in search engine results.

Please note: you can create new topics automatically based on your existing HubSpot pages and blog posts using the content auditing feature.

Create a new topic

  • In your HubSpot account, navigate to Marketing > Planning and Strategy > Content Strategy.
  • In the upper right, click Create a topic.
  • Enter a topic in the text field, then click Add.
    • Review the topic's Monthly Search Volume and Difficulty validation metrics, which you can compare with the validation metrics for Recommended Topics.
    • To view topic validation data for a different location, use the Country dropdown menu in the upper left.
  • After reviewing the data, select a topic.
  • In the bottom left, click Create Topic.

Add a pillar page

  • Once you've created your topic, click Attach content to attach a pillar page, which is the authoritative source that all of your subtopic content links back to.
  • In the right pane:
    • Click Create a landing page to create a new page.
    • Click Add external URL to link to an external resource.
    • Use the Select pillar page search bar to search for and add a HubSpot blog post, landing page or website page.
    • The Most Relevant Content section will automatically display any existing content that is most related to your topic.
  • Select your pillar page, then click Save.

Add subtopics and subtopic content

  • In the upper right, click Add subtopic.
  • In the right pane, enter a subtopic into the Add a subtopic phrase text field. Metrics for the average monthly searches for the subtopic and topic similarity will automatically be generated.
  • Alternatively, you can select a subtopic in the Suggested subtopics sectionTo hide suggested subtopics and improve future suggestions, hover over a subtopic and click the Hide dropdown menu. Select the feedback you want to submit, then click Hide suggestion.
  • Select a subtopic, then click Save.

  • Next, you'll be prompted to attach content to this subtopic. In the right pane, 
    • Click Create a post to create a new blog post.
    • Click Add external URL to link to an external resource.
    • Use the Search for content search bar to search for and add a HubSpot blog post, landing page, or website page.
    • The Most Relevant Content section will automatically display any existing content that is most related to your subtopic.
  • Select your subtopic content, then click Save.

Please note: each piece of subtopic content can only be attached to one topic or subtopic in the content strategy tool.

Add related content to your topic

The content strategy tool can search for published pages and blog posts related to your topic phrase. These related topics are generated from pages on your tracked domains combined with third party data. If the tool finds any related content, the Add Related Content button will be active. You'll see a red bubble with a number indicating how many pieces of related content were found. 

  • In the upper right, click Add Related Content.
  • Select the checkbox next to related content you want to add to your topic.
  • Click Add to Topic.

Please note: if a piece of content is already attached to a topic or subtopic, it won't be included in this related content search. Ensure your related content is updated with a link to your pillar page. 

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