Content Strategy

Creating a topic cluster with the content strategy tool

Last updated: June 14, 2018

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A
Service: N/A

In the content strategy tool, a topic cluster is an overall grouping of a core topic (pillar page), subtopic, and linked content that helps establish authority for a specific topic. Learn how to create a new topic cluster and attach your supporting content. 

 Before you get startedyou can create new topic clusters automatically based on your existing HubSpot pages and blog posts using the content auditing feature.

Create a new topic cluster and add pillar content

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Planning and Strategy > Content Strategy.
  • In the upper right, click Create a topic cluster.
  • Click Add core topic in the center of the topic cluster to add your core topic. Once you add a core topic phrase, metrics for how you would rank for this topic in domain authority and monthly searches will automatically be generated.
  • Alternatively, you can select a core topic in the Suggested core topics section by clicking the radio button next to a suggested core topic.
  • Click Save at the bottom to add the core topic.
refresh-create-a-topic-cluster
  • Click Add pillar content under the core topic to attach a pillar page to your core topic. A pillar page should be the authoritative source your related subtopics will link back to.
  • Under Select pillar content, click Create a landing page to create a new landing page, Add external URL to link to an external resource, or use the Search for content search bar to search for and select an existing landing page.
  • The Most Relevant Content section will automatically display content that is most related to your core topic for you to choose from.
  • When you're done, click Save at the bottom.

Add subtopics and supporting content

  • Click Add subtopic to add a subtopic to the topic cluster. Once you enter a subtopic phrase, metrics for the average monthly searches for the subtopic and core topic similarity will automatically be generated.
  • Alternatively, you can select a subtopic in the Suggested subtopics section by clicking the radio button next to a suggested subtopic.
refresh-add-subtopic
  • To hide suggested subtopics and improve future suggestions, hover over a suggested subtopic and click the Hide dropdown. Select the radio button next to the feedback you'd like to submit, then click Hide suggestion.

  • Click Save at the bottom to add the subtopic.
  • Lastly, add supporting content to your subtopic. Supporting content is shorter in length than pillar content and helps build authority around your core topic. 

Please note: each piece of supporting content can only be attached to one topic or subtopic in the content strategy tool.

  • Under Select supporting content, click Create a post to create a new blog post, Add external URL to link to an external resource, or use the Search for content search bar to search for and add a HubSpot blog post, landing page, or website page. The Most Relevant Content section will automatically display content that is most related to your subtopic for you to choose from.

subtopic-supporting-content

  • After selecting your content, click Save.
  • If you want to see topic validation data for another country, use the Country dropdown in the upper-left corner. This will update the data to reflect SEO trends for the selected country instead of the default location settings in your account.

set-country

Was this article helpful?