CMS-General

Optimizing page and blog content for SEO

Last updated: June 18, 2018

Applies to:

Marketing Hub: Basic, Pro, Enterprise
After you've finished creating your content, use the optimize tab to improve your content's authority in search engines. Well-organized content with relevant links will give you the best chance of being found by your target market.
 
To open the SEO optimizer, navigate to your bloglanding page or website page dashboard:
  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Website > BlogLanding Pages or Website Pages.
  • Hover over an existing page or post in your dashboard and click Edit.
  • Click the bar graph icon on the left-hand side of the editor.
seo-optimization
 
A sidebar pane will open with suggestions for you to optimize your content based.

Attach your page to a topic cluster

If you haven't yet attached this page to one of your topic clusters in the content strategy tool, you can attach it here as a pillar page or a piece of supporting content:
  • Click the Core Topic dropdown to select your core topic. If you don't have a topic cluster related to this page yet, click Content Strategy to create a new topic cluster
  • Under the Content Type section, select whether this page should be attached as a pillar page or supporting content.
    • If you select Supporting, use the Subtopic dropdown menu to attach this page to one of your subtopics.
    • To create a new subtopic directly from the optimization sidebar, type your subtopic and hit the Enter key on your keyboard.
  • After you've made your selections, click Attach to Topic.
 
attach to topic cluster-1
After you attach your page to a topic cluster, the optimization tab will update with more suggestions to improve your SEO based on your topic. 

Optimize your content

Your page or blog post should be attached to a topic cluster to ensure you're building authority on your core topic. The optimization tool will review your content for the following:

  • Internal links to your pillar page and subtopic content. Once a piece of content is attached to a pillar page, you can click Copy Pillar Page URL to copy a link directly from the optimize tab to easily insert it into your content.

link-to-pillar-page

  • At least one call-to-action.
  • An H1 tag to make it easier for search engines to find your content.
  • Inbound links from authoritative and relevant external websites.

Page title

The page title appears as the blue, bolded, underlined text on a Google search results page and is also displayed on the tab in your browser
  • The title should be under 70 characters.
  • Each page title on your website should be unique.

Meta description

The meta description appears on a Google search results page under the Page Title. This description helps people decide to click on your result, as opposed to a result above or below you. 

  • The length should be between 50 and 300 characters.
  • The copy should offer a valuable, compelling reason for why someone should visit the page.

Images

Any images used on the page should be optimized so that search engines can read the details of the image. 

  • The file name can contain key phrases related to your topic cluster. Each word should be separated by dashes (-), e.g. inbound-marketing-software.jpg
  • ALT text makes your images accessible for visitors who use screen readers and helps improve your SEO. The alt text should match the file name, without dashes, e.g. Inbound Marketing Software.

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