Reports

How often do analytics in HubSpot update?

Last updated: January 30, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: Free, Professional

HubSpot analytics update every 1-3 hours.

If you have a HubSpot Marketing account, you can see the last time that analytics updated by navigating to Reports > Sources. The time since your analytics last updated will appear at the bottom of the left sidebar menu.

Sources Updated
The following metrics are updated based on this 1-3 hour delay:
  • Dashboard data (Marketing and Sales)
  • Landing Pages, Website Pages, and Blog data
  • Calls-to-Action views, clicks, and submissions
  • Form views and submissions
  • Sources Report visits, Contacts, and Customers
  • Event completions (Enterprise only)
  • Prospects data (Sales)
The following metrics are updated within 5 minutes of interaction:
  • Email stats (sent, delivered, opened, clicked, etc.)
  • Social Media clicks and interactions