How often do analytics in HubSpot update?

Last updated: April 3, 2018

HubSpot analytics update around every 20 minutes. The following metrics are updated based on this 20-minute delay:

  • Dashboard data (for Marketing and Sales) that relies on analytics (page views, page visits, form views, form submissions, etc.)
  • Landing pages, website pages, and blog data
  • Calls-to-action views, clicks, and submissions
  • Form views and submissions
  • Sources report sessions, contacts, and customers
  • Event completions (Marketing Enterprise only)
  • Prospects data (Sales Starter and Professional only)
The following metrics are updated within five minutes of interaction:
  • Email stats (sent, delivered, opened, clicked, etc.)
  • Social media clicks and interactions

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