Frequency of HubSpot analytics updates

Last updated: October 13, 2020

Applies to:

All products and plans

The following metrics update every 20 minutes:

Dashboard data (for Marketing Hub and Sales Hub) that relies on analytics (page views, sessions, form views, form submissions, etc.)
Landing pages, website pages, and blog data
Calls-to-action views, clicks, and submissions
Form views and submissions
Sources report sessions, contacts, and customers
Event completions (Marketing Hub Enterprise only)
Prospects data (Sales Hub Starter and Professional only)

The following metrics are updated within five minutes of an interaction:

Email statistics (sent, delivered, opened, clicked, etc.)
Social media clicks and interactions