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Frequency of HubSpot analytics updates

Last updated: September 28, 2021

Applies to:

All products and plans

The following metrics update every 40 minutes:

Dashboard data that relies on analytics (page views, sessions, form views, form submissions, etc.)
Landing pages, website pages, and blog data
Calls-to-action views, clicks, and submissions
Form views and submission analytics
Sources report sessions, contacts, and customers
Event completions
Prospects data

The following metrics are updated within five minutes of an interaction:

Email statistics (sent, delivered, opened, clicked, etc.)
Social media clicks and interactions

In addition, reports built with the custom report builder are automatically refreshed with available data every two hours. However, you can manually refresh a report or a dashboard once every 15 minutes to retrieve new data.