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Frequency of HubSpot analytics updates

Last updated: September 28, 2021

Applies to:

All products and plans

The following metrics update every 40 minutes:

  • Dashboard data that relies on analytics (page views, sessions, form views, form submissions, etc.)
  • Landing pages, website pages, and blog data
  • Calls-to-action views, clicks, and submissions
  • Form views and submission analytics
  • Sources report sessions, contacts, and customers
  • Event completions 
  • Prospects data
The following metrics are updated within five minutes of an interaction:
  • Email statistics (sent, delivered, opened, clicked, etc.)
  • Social media clicks and interactions

In addition, reports built with the custom report builder are automatically refreshed with available data every two hours. However, you can manually refresh a report or a dashboard once every 15 minutes to retrieve new data.