Track Google Ads in HubSpot without the ads tool

Last updated: February 11, 2019

HubSpot Marketing Hub Basic accounts can use UTM parameters or tracking URLs to track Google Ads in HubSpot without the ads tool.

Please note: if you have a Marketing Hub Professional or Enterprise account, learn how to connect your Google Ads account to HubSpot and analyze your ad campaigns.

Specify the name of your Google ad in a utm_campaign parameter added to your page URLAlternatively, you can create and use a tracking URL as the final URL for your Google ad:

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Tracking URL Builder.
  • In the upper right, click Create tracking URL.
  • In the right pane, set the following tracking URL parameters:
    • URL: URL of your page.
    • UTM campaign: select an existing HubSpot campaign that corresponds to the Google ad campaign or create a new HubSpot campaign for your ad.
    • UTM source: Paid search.
  • Click Create.

This will bucket visits to the Google ad's destination URL under Paid search and display the Google ad or HubSpot campaign name in the sources report.