What is the ideal page load speed in Page Performance?

Last updated: June 29, 2016

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Product: HubSpot Marketing
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HubSpot considers the ideal page load speed for your website's HTML to be less than 1.5 seconds.

  • If the HTML page load time is less than 1.5 seconds (top 20% of pages on the web), there will be a checkmark indicating no errors with loading the page.
  • If the HTML page load time is between 1.5 - 5 seconds or longer than 5 seconds there will be a warning message indicating that the page is not loading at an ideal speed.

If you see an error or warning for your page, click here to view some recommendations for improving page load time.

Within HubSpot, you can view the page load speed for the HTML of a page by navigating to ReportsPage Performance, and clicking on your page, then the Optimization tab. Within the On Page SEO details, there is a section for Page Load.


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