SEO

Analyze topic performance

Last updated: October 18, 2019

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic
HubSpot CMS

Analyze how your topics are performing from your SEO dashboard. Marketing Hub Professional and Enterprise accounts can also see detailed pillar page and subtopic content performance.

Please note: enabling the Google Search Console integration provides additional metrics for your topic's performance.


The SEO dashboard displays a high level overview of your topics' performance. You can see the total number of sessions, average session length, bounce rate, inbound links, and monthly search volume for each topic.

  • In your HubSpot account, navigate to Marketing > Planning and Strategy > SEO.

  • Use the Date range dropdown menu at the top to filter these performance metrics by a specific time period.
  • To edit the metrics shown here:
    • In the upper right, click Switch Columns.
    • Select the checkbox for each metric you want to display (up to five).
    • Click Save to apply these changes to your SEO dashboard.

switch-seo-dashboard-metrics

Please note:
  • Metrics relating to sessions will only include sessions from organic traffic as this is a SEO tool.
  • Inbound links are detected via referral traffic. If a visitor comes to your site from a link on an external site, the number of inbound links will update to reflect that link.

Pillar page and subtopic keyword content performance (Marketing Hub Professional or Enterprise)

If you have a HubSpot Marketing Hub Professional or Enterprise account, you can view performance metrics for your topic, pillar page, and subtopic keyword content.

  • In your HubSpot account, navigate to Marketing > Planning and Strategy > SEO.
  • Click the name of a topic.
  • Click the Content Performance tab.
  • In the upper left, use the Date range dropdown menu to filter your data by a specific time period.

The Pillar Page section shows the pillar page attached for the topic and its performance. Click the name of the pillar page to navigate to its detailed page performance.

The Subtopic content section shows all of your supporting content:

Topic clusters traffic analytics (Marketing Hub Professional or Enterprise)

HubSpot Marketing Hub Professional or Enterprise accounts can also view and compare detailed topic analytics:
  • In your HubSpot account, navigate to Marketing > Planning and Strategy > SEO.
  • In the upper right, click View topic analytics. This will lead you to the traffic analytics tool where you can analyze the traffic data to your topic clusters.