Creating a smart form allows you to change an entire form depending on your website visitor and their particular viewer characteristics. You can base your smart rules on the following criteria types:
Country: display content to your viewer based on their country. The country is determined by the IP address of the visitor.
Device type: specify which device this smart content is centered around (mobile, tablet, or desktop). HubSpot looks at what is called theuser agentof your visitor’s browser to determine their device type. Since this can sometimes be changed on the device, we cannot always guarantee accurate segmentation.
Referral source: show visitors your smart content based on how they found your site.
Preferred language: personalize your content based on the language set within the user's web browser.
Contact list membership: show a contact in your HubSpot database certain content dependent on whether or not they're a member of one of your HubSpot lists.
Lifecycle stage: this will look at the lifecycle stage property of a contact in your HubSpot database and display the relevant content based on the value of this field.
Create a smart form on your landing page or website page