Skip to content

Change the primary domain for your HubSpot content

Last updated: November 27, 2023

Available with any of the following subscriptions, except where noted:

All products and plans

A primary domain is the default host for a type of content in Hubspot. You can change your primary domain to any other domain connected to HubSpot, including redirect domains. 

When you create a primary domain for the first time, all hosted content will be transferred to that domain. For example, if you had website pages hosted on a system domain and you create a primary domain for website pages, all types of content will be transferred to your new primary domain.

Please note: 

  • A paid Marketing Hub subscription is required to change the primary domain for landing pages.
  • Accounts with the Business Units add-on can only have a single primary domain for each content type across the account. Additional domains for each business unit will need to be set up as secondary domains. 

url-anatomy-brand-domain

To move a content type to a new primary subdomain or top-level domain: 

  • In your HubSpot account, click the settings settings icon in the main navigation bar.
  • In the left sidebar menu, navigate to Website > Domains & URLs.
  • If the domain you want to use as a primary domain is not connected, connect the domain as a redirect domain.
  • Once the new domain has been connected, you can use it as a primary domain. In the Primary domains section, click the Edit dropdown menu for the content type whose primary domain you are replacing, then select Replace primary domain.

  • In the dialog box, click the Select a new primary domain dropdown menu and select the domain, then click Replace primary domain.

Please note: When you replace a primary domain, whether or not URL redirects are created depends on your domain configuration: 

  • If the previous primary domain is no longer used as a primary or secondary domain, it will become a redirect domain. Redirects will be created from URLs on this domain to the new primary domain. 
  • If the previous primary domain is still used as a primary or secondary domain for other content, redirects will not be created. Learn more about manually creating URL redirects.


If you are switching to a primary domain that uses a new brand domain, you will need to replace your brand domain before switching the brand domain. 

Was this article helpful?
This form is used for documentation feedback only. Learn how to get help with HubSpot.