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Domains & URLs

Change the primary domain for your HubSpot content

Last updated: September 13, 2022

Applies to:

All products and plans

To change the primary domain for your HubSpot-hosted content, add your new domain as a redirect domain first. Then replace your existing primary domain with the new domain. 

These instructions are for replacing the primary subdomain or top-level domain for your content.  

Before you get started

  • If you just want to change the domain or subdomain of an individual page or blog post, learn how to update the URL in the content editor.
  • When you create a primary domain, all hosted content will be transferred to that domain. For example, if you had website pages hosted on a system domain and you create a primary domain for website pages, all content will be transferred to your new primary domain.

Please note:paid Marketing Hub subscription is required to change the primary domain for landing pages.

Change your primary subdomain or top-level only

To change the primary domain for a content type:

  • In your HubSpot account, click the settings settings icon in the main navigation bar.
  • In the left sidebar menu, navigate to Website > Domains & URLs.
  • If the domain you want to use as the new primary domain is not yet connected, connect the domain as a redirect domain.
  • Once the new domain has been connected, in the Primary domains section, click the Edit dropdown menu for the content type whose primary domain you are replacing. Then select Replace primary domain.

  • In the dialog box, click the Select a new primary domain dropdown menu and select the domain, then click Replace primary domain.

Please note: HubSpot will not create URL redirects when you make changes to your domains. However, if a domain becomes a redirect domain, then any traffic to that domain will be 301 redirected to the primary domain for the selected content type.

For example, if you want to change the primary domain for your HubSpot-hosted blog from to, there are two possible scenarios: 

  • If isn't used as a primary domain or secondary domain for any other content types, the domain manager will keep connected as a redirect domain. This will create 301 redirects from to from the domain manager.
  • If you're hosting your blog and any other content types (i.e., landing pages) on, this domain won't be available to connect as a redirect domain. In this case you'll need to set up URL redirects for any existing blog content.


Change your brand domain and subdomain or top-level domain

If you're replacing your brand domain and subdomain or top-level domain (e.g. changing to, you need to complete the following steps in this order:

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