How to create and edit your email template

Last updated: August 23, 2016

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Product: HubSpot Marketing
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It's important, before designing your email template, to know the goal of creating this email template as well as knowing what kind of content you plan on placing into your email template. You can't really have a good idea of what you want your email template to look like until you know what your template is going to help your email accomplish and what kind of information you want in your email. Your email template is the foundation of your email because it dictates the layout of your email.

Keep in mind that when you're editing the email template, you're making a template that makes sense for the look and the content of your email. Because, of course, content is king. You just want to make sure that your contacts can easily read your email and navigate through the content with ease. It can be easy to get lost in the eagerness to over-design and make your email flashy, but is it worth it? Emails don't have to be the flashiest things out there to get attention. So don't get hung up on the little things, keep the big picture in mind.

Follow the steps below to set up a new email template and learn how to make changes to the template to accommodate your goals and content.

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