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Add a product or abandoned cart module to your marketing email

Last updated: September 7, 2022

Applies to:

Marketing Hub Professional, Enterprise

If you've created a product library in your HubSpot account, you can promote your products by embedding them directly in your marketing emails.

You can also connect a Shopify account to design an abandoned cart email to encourage your customers to complete any unfinished transactions.

Requirements

  • You must create a product library before you can insert individual products into your emails.

Please note: it's strongly recommended that you include both a product URL and an image URL for each product in your product library to ensure that the module populates product information correctly when editing your email.

  • Only users with Manage product library permissions in your HubSpot account can create, edit, or view products in the product library. Other users can still add products into emails, but they won't be able to modify the product's details, such as its default URL.

Insert and edit a product module

  • In your HubSpot account, navigate to Marketing > Email.
  • In the top right, click Create email.
  • In the dialog box, click Regular.
  • Click the Drag and drop tab, then choose an email template.
  • Click and drag the Product module from the Content tab in the left pane directly into the email editor.

drag-and-drop-product-module-into-email

Select featured products

In the left sidebar, you can customize which products will appear in your email:

  • If you want to add specific products in your email, select the Select manually radio button.
    • Under Products, click Add one.
    • Click the Products dropdown menu and select a specific product you want to feature.
      • By default, the product's page URL, name, and description will populate based on the product's details from your product library. If you want to override any of these fields in your email and provide a custom URL, name, or description, select the checkbox next to the corresponding field and enter a custom value.
      • You can optionally click to toggle the Padding switch on/off to enable and configure padding around the product.
    • Click Return to Products.
    • To add another product, click +Add above the product you just configured, or you can clone the original product by hovering over it and clicking the clone icon

manually-configure-products-in-marketing-email-0

  • If you instead want to feature your bestselling, most recent, or best priced products, select the Use product recommendations radio button.
    • Click the recommendation dropdown menu to select a filter:
      • Top sellers: shows and sorts products in order of popularity, based on how many are associated to a deal with a Deal probability property value of 100%.
      • Latest products: shows and sorts products based on the date they were added to your catalogue, with the newest first.
      • Price (high to low): show products by price in descending order (excludes discounts).
      • Price (low to high): show products by price in ascending order (excludes discounts).
    • Click the Store dropdown menu and select a store.
    • To filter out certain products based on price, select the Filter by price checkbox, then enter a min price and max price.

customize-product-details-in-marketing-email-2

Please note: if no products match the selected recommendation filter, or if you haven't yet added products to your product library, your email preview will feature placeholder content instead. You can still design and style this placeholder content so that your email is ready to send once product data is available.

Edit product styling and layout

After you configure your products, you can edit their styling and arrangement:

  • Customize the orientation and arrangement of your listed products:
    • Click the Layout dropdown menu and select an option to change the orientation of your listed products.
    • If you chose a Vertical layout, you can enter the number of products you want to display on each row.
    • To show or hide specific fields of each product, select or clear the checkboxes next to the corresponding option.
  • Edit the styles of each product's ImageProduct nameDescriptionPrice, and Button by clicking the associated section to expand it.

product-module-styling-and-layout

  • To adjust the padding around the product module itself, you can click to toggle the Padding switch on/off to enable and edit the associated padding.
  • After you're done editing the details and design of your products, click Done at the top of the left sidebar. Continue designing the rest of your email, or click Review and send in the top right.

Add an abandoned cart module

If you've connected a Shopify account to HubSpot, you can insert and customize an abandoned cart module in an automated email, to help drive reengagement and encourage prospects to complete their purchases.

To add an abandoned cart module:

  • In your HubSpot account, navigate to Marketing > Email.
  • Click the name of an existing draft email to edit it, or click Create in the top right to create a new email.
  • In the left sidebar, click More.
  • Click and drag the Abandoned cart module into the body of your email.

drag-and-drop-abandoned-cart-module

  • In the left sidebar, edit the details, styling, and layout of the items in the recipient's cart:
    • To show or hide specific fields of each product, select or clear the checkboxes next to the corresponding option.
    • Edit the font, styling, and alignment of the product's name, description, price, quantity, and checkout button by clicking the associated section. You can also customize the checkout button's text, color, border, and corner styling.
abandoned-cart-email-module-checkout-button
    • To adjust the padding around the product module itself, scroll down and toggle the Padding switch on/off to enable and edit the associated padding.
  • After you're done editing the details and design of your products, click Done at the top of the left sidebar. Continue designing the rest of your email, or click Review and send in the top right.
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