Create a web version of your marketing email
Last updated: January 18, 2023
Enable the web version of your marketing email to automatically generate a web page using the contents of the email.
Once published, the web version of your email will be available via a link in the body of your email, but will not be indexable by search engines like Google.
Please note:
- The HubSpot tracking code will not be included in the web version of your email, and any associated views won't be tracked in the traffic analytics tool or campaigns tool.
- The web version of an automated email will not render custom object personalization tokens.
- If you included a product or abandoned cart module in your email, the products in the module will not render in the web version.
Enable and configure the web version of your email
- In your HubSpot account, navigate to Marketing > Email.
- Hover over your marketing email and click Edit.
- In the content editor, click the Settings tab.
- Click > Plain text and web version.
- Click to toggle the Web version switch on. Next, customize the following settings:
- Page title: the text of the web version that appears in the browser title bar.
- Page URL: the URL of the web version. Click the domain dropdown menu to select a connected domain. In the text field, enter the page slug. Use only a "/" to publish to the home page of the domain.
-
- Page expiration:
- If you have a Marketing Hub Starter account, the web version of your email will expire one year after you publish your email. You can set up a redirect to an alternative page when your email's web version expires by clicking the When page expires, redirect visitors to dropdown menu, then selecting a page.
- If you have a Marketing Hub Professional or Enterprise account, you can optionally select the Expire page on a specific date checkbox if you want to redirect the web version of the email to a HubSpot page or external URL at a scheduled date and time.
- Page expiration:
- If you have a Marketing Hub Professional or Enterprise account and you're using the updated classic email editor, you can edit the web version of the email in the design manager.
- Below Web version information, click Edit web version contents. The email template will open in the design manager in a new browser tab or window.
- In the template editor, click the View As Web Page module and edit the Default content in the module inspector.
Please note: the email's web version URL will not work when your email is still a draft. The URL will lead to a live page after your email is sent. If you share the preview of the web version of your email with a member of your team, they will need to log in to their HubSpot account before they can view the preview.
- If you don't see the Web version switch in the advanced settings, and see the message You need to include a web version module in your template to create a web version of this email, add the View As Web Page module to the email template.
- In the Template section, hover over the template thumbnail and click Edit template.

- The email template will open in the design manager in a new browser tab or window. Search for the View As Web Page module and add it to the template.
- In the upper right, click Publish changes to take the template changes live.
{{view_as_page_section}}
or the {{view_as_page_url}}
token.
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