Analytics Tools

Create visited URL events

Last updated: December 4, 2019

Applies to:

Marketing Hub  Enterprise
Sales Hub  Enterprise
Service Hub  Enterprise

Visited URL events record when an anonymous visitor or HubSpot contact visits a specific URL on your website. Once you've created your events, learn how to analyze and manage your event completions.

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Events.
  • In the upper right, click Manage events.
  • In the upper right, click Create event.
  • In the right panel, set up your event:
    • Enter an Event name.
    • To easily find and keep track of your event, you can click the Tags dropdown menu and select or enter a tag.
    • In the Event type section, select Visited URL.
  • Click Next.

HubSpot Help article screenshot

  • Enter the URL you want to track visits to in the Page URL field. 

Please note: visited URL events can only be created and tracked on pages that have the HubSpot tracking code installed.

    • You can use wildcard characters in the page URL when creating a visited URL event. This allows you to track your event on a range of pages without explicitly defining each URL.
    • Examples of wildcard combinations that will correctly record event completions for visits include:
      • http://www.fifthseasonadventure.com/*
      • http://www.fifthseasonadventure.com/blog/*
      • http://www.*.com/blog
      • http://www.*.com/blog/*
      • http://*.fifthseasonadventure.com
      • http://www.fifthseasonadventure.*/blog
    • Wildcards following a trailing slash will not include the original page URL. For example http://myblog.com/* will include any pages with subdirectories in the URL beyond myblog.com/, but will not include the page at myblog.com. If the wildcard is entered before the trailing slash, then it will include the original URL. For example, myblog.com* will include myblog.com/my-article and myblog.com.
  • Click Save to finish creating your visited URL event.

HubSpot Help article screenshot

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