Analytics Tools

Create visited URL events

Last updated: October 13, 2020

Applies to:

Marketing Hub  Enterprise

Visited URL events record when an anonymous visitor or HubSpot contact visits a specific URL on your website. Once you've created your events, learn how to analyze and manage your event completions.

You can also create clicked element eventssubmitted form events, and custom events.

Please note: access to this feature will still be available for HubSpot accounts with a Sales Hub Enterprise or Service Hub Enterprise subscription prior to January 9th 2020.

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Behavioral Events.
  • In the upper right, click Create event.
  • In the right panel, set up your event:
    • Enter an Event name.
    • To easily find and keep track of your event, you can click the Tags dropdown menu and select or enter a tag.
    • In the Event type section, select Visited URL.
  • Click Next.

HubSpot Help article screenshot

  • Enter the URL you want to track visits to in the Page URL field. 

Please note: visited URL events can only be created and tracked on pages that have the HubSpot tracking code installed.

    • You can use wildcard characters in the page URL when creating a visited URL event. This allows you to track your event on a range of pages without explicitly defining each URL.
    • Examples of wildcard combinations that will correctly record event completions for visits include:
      • http://www.*.com/blog
      • http://www.*.com/blog/*
      • http://*
      • http://www.fifthseasonadventure.*/blog
    • Wildcards following a trailing slash will not include the original page URL. For example* will include any pages with subdirectories in the URL beyond, but will not include the page at If the wildcard is entered before the trailing slash, then it will include the original URL. For example,* will include and
  • Click Save to finish creating your visited URL event.

HubSpot Help article screenshot