Use Podcasts

Create a podcast to engage visitors using audio content. When creating a podcast episode in HubSpot, you can either upload your own pre-recorded audio files or use AI-generated audio.

The number of podcasts and podcast episodes you can create depends on your account's subscription: 

• If you have a Content Hub Professional subscription, you can create up to 5 podcast shows. Each account can have a maximum of 1,000 episodes. 
• If you have a Content Hub Enterprise subscription, you can create up to 50 podcast shows. Each account can have a maximum of 1,000 episodes. 

Necessary disclosure: Please avoid sharing any sensitive information in your prompts and only use content that you have a right or license to. Please review the AI-generated content for biases and inaccuracies. To provide and improve the product, HubSpot logs and stores your prompts, generated outputs, and usage metrics when you use our AI tools. HubSpot shares your prompts with AI Service Providers in order to enable your use of this tool, and AI Service Providers access your prompts and generated output for content moderation purposes. Your prompts will be attributed to you. By using this tool, you agree to comply with our AI Service Providers’ policies.

Podcast permissions

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Users & Teams.
• In the user table, click a user record, then click the Access tab.
• Under Permissions, click Edit permissions. 
• In the left sidebar menu, use the search bar to search for Podcasts permissions. Then, click to toggle the podcast permissions on or off. 
   

Create a new podcast

To create a new podcast:

• In your HubSpot account, navigate to Content > Podcasts.
• If this is your first time creating a podcast, click Set up a podcast show. Or, click the Podcast show dropdown menu and select + Add a podcast show. 
• In the right panel, set up your podcast show details: 
  • Podcast show title: enter a unique name for your podcast. If you share your podcast, this name will appear on external audio platforms.
  • Podcast show description: enter a description for your podcast.
  • Podcast host: select a default podcast host for your podcast. To add a new host, click the dropdown menu and select Create a new host.
    • Name: enter the name of the podcast host. 
    • Bio: enter a biography for the podcast host. 
    • Image: add an image for the podcast host. The image must be in a square aspect ratio.
  • Podcast owner's email: enter an email address for the podcast owner. Email is required for verification by platforms such as Spotify and will be visible on the RSS feed. 

• • Podcast show artwork: upload an image for your podcast thumbnail. You can also use AI to generate an image based on a prompt. It is recommended to use a square image, your podcast show artwork should be a maximum of 2MB. 
  • Podcast show categories: select up to two unique categories for your podcast. 

• • Explicit content warning: turn this option on to add a flag if episodes in your podcast contain explicit content such as profanity or subjects unsuitable for children. 
• At the bottom, click Create show.
   

Create a new podcast episode

After creating your podcast, add podcast episodes to your show. To create a new episode for your podcast:

• In your HubSpot account, navigate to Content > Podcasts.
• In the top left, click the Podcast show dropdown menu and select a podcast.
• In the top right, click Create episode.
• In the editor, choose how you'd like to start creating your podcast episode. Select Upload Existing Audio or Generate Audio From Text.
  • This will determine whether you start with an audio file section or an AI-generated audio section. 
  • After setting up your initial section, you can mix and match both audio file sections and AI-generated sections within the same episode. 
     

• To set up an audio file section: 
  
  • In the top left, click the edit pencil icon. Then, enter a name for your section. 

• • In the Audio source section, you can upload a new audio file or browse and select from your existing audio files. 
    • To upload a new audio file, click Upload. Then, select a file from the file picker. 
    • To use an existing audio file, click Browse. In the right panel, select an existing audio file and click Insert. 
  • To add another section, click + Add text to speech section or + Add audio clip. 
     

• To set up an AI-generated audio section:
  
  • In the top left, click the edit pencil icon. Then, enter a name for your section. 
  • Click the AI voice dropdown menu and select a voice.
    • You can select from six different AI-generated voices based on dialect and register. For example, you may want to choose Fable for an English-British dialect with a conversational tone, or Alloy for an English-American dialect with an engaging tone. 
    • To preview the voice, click the play icon next to the voice. 

• • Enter your podcast content in the text box below. 
  • To preview your content, click Generate audio preview. 
  • To add another section, click + Add text to speech section or + Add audio clip. 
     

• After setting up your different podcast sections: 
  • To expand all sections, in the top right, click the dropdown menu and select Expand all. 

• • To collapse all sections, in the top right, click the dropdown menu and select Expand all. 
  • To expand or collapse a specific section, click the icon to the left of the section. 
  • To rearrange your sections, click the dragHandledrag icon next to the section that you want to move. Then, drag and drop the section to the desired location. 

• • You can only delete expanded sections. In the top left of the section, click Delete.
    
    

• After setting up your podcast content and audio, click Generate full episode audio to preview your content.  
• After adding an audio file or AI-generated audio, at the top, click the Episode details tab.
•  In the Episode details tab, set up your podcast episode details:
  • Title: enter a name for your podcast episode.
  • Show Notes: enter a description for your episode. 
  • Artwork: add an image for your episode artwork. You can also use AI to generate a description based on a prompt. This is optional. If you choose not to add episode-specific artwork, your default podcast show artwork will be displayed instead. 

• • Explicit content warning: turn this option on to add a flag if episodes in your podcast contain explicit content such as profanity or subjects not suitable for children. 

• • Transcript: you can manually upload a VTT file to use as a transcript or generate a transcript using AI assistants. You can also download generated transcripts in VTT format. 
    • To upload a transcript, in the Transcript section, click Upload. Then, select your VTT file.
    • To automatically generate a transcript, in the Transcript section click Generate or the artificialIntelligence icon. A transcript will be generated based on your podcast episode audio.
    • To download your generated transcript, click the verticalMenumenu icon and select Download. 
    • To replace your generated transcript with a VTT file, click the verticalMenumenu icon and select Upload VTT file. 
    • To delete a transcript, click the verticalMenumenu icon and select Delete. 
    • After adding a transcript, in the top right, click Update. 
       

• • Add to marketing campaign: associate the podcast episode with a marketing campaign.
• After setting up your podcast episode details, in the top right, click Publish. After publishing your podcast episode, learn how to share your podcast on HubSpot pages or external platforms. 

Use AI to generate episode details based on your transcript 

After manually uploading or generating your transcript, you can use AI to generate a podcast title, description, or artwork, based on the transcript and other related content. If you did not add a transcript, this option will not appear. 

• In your HubSpot account, navigate to Content > Podcasts.
• Click on the name of your podcast. 
• At the top, click the Episode details tab.
• To generate a title:
  • In the Title section click the artificialIntelligence icon.
  • In the right panel, you can review the title options. To generate new titles from the same keywords, click Generate new title. The new titles will appear at the bottom of the list. 

• • Select the radio button next to the title you'd like to use. 
  • After selecting your title, at the bottom, click Update episode title. 
     

• To generate an episode description:
  • In the Episode description section click the artificialIntelligence icon. The new episode description will appear directly in the text box. 
  • To generate a new description, click the regenerate icon.

Please note: generating or regenerating will overwrite all existing content in your Episode description text box.

• To generate episode artwork:
  • In the Artwork section click Generate. If you've already added artwork, this option will not appear. To generate new artwork, in the top right click Remove to remove the existing artwork first. 
  • In the right panel, in the Describe your image text box, you can review and edit the prompt.
  • To select a specific art style, click the Choose a style dropdown menu and select an art style. 
  • At the bottom, click Generate. 
  • Hover over the image that you'd like to use and select the checkbox. Then, click Insert.