Use Podcasts

Create a podcast to engage visitors using audio content. When creating a podcast episode in HubSpot, you can either upload your own pre-recorded audio files or use AI-generated audio. The number of podcasts and podcast episodes you can create depends on your account's subscription: 

• If you have a Content Hub Professional subscription, you can create up to 5 podcast shows. Each account can have a maximum of 1,000 episodes. 
• If you have a Content Hub Enterprise subscription, you can create up to 50 podcast shows. Each account can have a maximum of 1,000 episodes. 

Please note: Please avoid sharing any sensitive information in your prompts. To provide and improve the product, HubSpot logs and stores your prompts, generated outputs, and usage metrics when you use our AI tools. HubSpot shares your prompts with AI Service Providers in order to enable your use of this tool, and AI Service Providers store your prompts for content moderation purposes. Your prompts will be attributed to you.

Podcast permissions

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Users & Teams.
• In the user table, click a user record, then click the Access tab.
• Under Permissions, click Edit permissions. 
• In the left sidebar menu, use the search bar to search for Podcasts permissions. Then, click to toggle the podcast permissions on or off. 
   

Create a new podcast

To create a new podcast:

• In your HubSpot account, navigate to Content > Podcasts.
• If this is your first time creating a podcast, click Set up a podcast show. Or, click the Podcast show dropdown menu and select + Add a podcast show. 
• In the right panel, set up your podcast show details: 
  • Podcast show title: enter a unique name for your podcast. If you share your podcast, this name will appear on external audio platforms.
  • Podcast show description: enter a description for your podcast.
  • Podcast show artwork: upload an image for your podcast thumbnail. You can also use AI to generate an image based on a prompt. It is recommended to use a square image, your podcast show artwork should be a maximum of 2MB. 
  • Podcast show categories: select up to two unique categories for your podcast. 
  • Default podcast host: select a default podcast host for your podcast. To add a new host, click the dropdown menu and select Create host.
    • Name: enter the name of the podcast host. 
    • Bio: enter a biography for the podcast host. 
    • Image: add an image for the podcast host. The image must be in a square aspect ratio.
  • Explicit content warning: turn this option on to add a flag if episodes in your podcast contain explicit content such as profanity or subjects not suitable for children. 
• At the bottom, click Create show.

Create a new podcast episode

After creating your podcast, add podcast episodes to your show. Each podcast can have a maximum of [X] podcast episodes.

Please note: this beta does not currently support using AI-generated audio.

To create a new episode for your podcast:

• In your HubSpot account, navigate to Content > Podcasts.
• In the top left, click the Podcast show dropdown menu and select a podcast.
• In the top right, click Create episode. 
• To create an episode from an existing audio file:
  • In the Select an audio source for your podcast episode section, select Upload existing audio. 

• •  In the Audio source section, you can upload a new audio file or browse and select from your existing audio files. 
    • To upload a new audio file, click Upload. Then, select a file from the file picker. 
    • To use an existing audio file, click Browse. In the right panel, select an existing audio file and click Insert. 
       

• To create an episode from an AI-generated audio:
  
  • In the Select an audio source for your podcast episode section, select Generate audio from text. 
  • Click the Voice dropdown menu and select an AI-generated voice. You can select from six different voices. To preview the voice, click the play icon next to the voice. 
     

• • Enter your podcast content in the text box below. 
  • After setting up your podcast content and audio, click Generate audio to preview your content in the selected voice.  

• After adding an audio file or AI-generated audio, at the top, click the Episode details tab.
•  In the Episode details tab, set up your podcast episode details:
  • Title: enter a name for your podcast episode.
  • Show Notes: enter a description for your episode. 
  • Artwork: add an image for your episode artwork. You can also use AI to generate a description based on a prompt. This is optional. If you choose not to add episode-specific artwork, your default podcast show artwork will be displayed instead. 

• • Explicit content warning: turn this option on to add a flag if episodes in your podcast contain explicit content such as profanity or subjects not suitable for children. 

• • Transcript: enter a transcript for your episode. 
• After setting up your podcast episode details, in the top right, click Publish. 

Share your podcast on external platforms

Share your podcasts on HubSpot pages

Share your podcasts on your HubSpot pages using the podcast module. To add a podcast module to your HubSpot page: 

• Navigate to your content:

  • Website Pages: In your HubSpot account, navigate to Content > Website Pages.
  • Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
  • Blog: In your HubSpot account, navigate to Content > Blog.
• Hover over a page or post and click Edit. 
• In the left sidebar, click the add Add icon. 
• At the top, use the search bar to search for the Podcast episode module. 
• In the Other modules section, click and drag the Podcast episode module to the desired position on the page. 
   

• In the left panel, click the Podcast episode dropdown menu, Then, select an existing episode or click Create new episode. 

• To take your changes live, click Publish or Update in the top right. Learn more about adding modules to your HubSpot pages.
   

Review and manage your podcasts 

To review and manage your podcasts:

• In your HubSpot account, navigate to Content > Podcasts.
• In the top left, click the Podcast show dropdown menu and select a podcast. 
• To create a new podcast show, click the Podcast show dropdown menu and select Add a podcast show. 
• To retrieve a podcast's RSS feed to share your show, click Copy. 
• To edit a podcast's details, in the top left, click Show settings. 
   

• In the podcast episodes table: 
  • To edit the podcast episode, hover over the episode and click Edit.
  • To delete the podcast episode, hover over the episode and click Delete. Then, click Delete.