Generate and nurture quality leads for your business with HubSpot's marketing tools. Use HubSpot's marketing tools to achieve these goals:
- Target your desired audience using paid ad campaigns.
- Convert more visitors with forms and landing pages.
- Manage multiple social media profiles efficiently with HubSpot's social tool.
- Engage your audience with marketing emails.
- Track your marketing progress with the campaigns tool.
Attract leads with ad campaigns
Target your desired audience and attract the right visitors to your website with ad campaigns. Connect your Google, Facebook, or LinkedIn ad accounts to track your ad campaigns from within HubSpot.
After connecting an ad account, HubSpot applies tracking to your active campaigns, which automatically creates contacts in your HubSpot account when they convert on your ads. You can also create audiences, publish ads, and report on your ad campaigns.
Convert more visitors with forms
Convert visitors to contacts with forms on your HubSpot-hosted or external website. Capture key customer information for your leads, such as name and email address.
When a visitor submits a form, their information is stored on a contact record in HubSpot. You can then use that information to power other tools, such as lists and workflows, for nurturing and targeting. Submissions made to non-HubSpot (external) forms will also appear in HubSpot.
Attract new leads with a landing page
Attract first-time visitors to your website with promotional landing pages. A successful landing page informs prospects about your brand and includes a form for visitors to convert to contacts.
HubSpot's landing page tool allows you to create landing pages from scratch or with AI, then customize them with drag and drop editing tools.
Manage multiple social accounts with the social tool (Marketing Hub Professional or Enterprise only)
Schedule and publish your social posts to several networks simultaneously with HubSpot's social tool. Connect your Facebook, Instagram, LinkedIn, and X accounts to HubSpot. Then, report on post engagement data such as likes and clicks, and monitor mentions and interactions with your brand from within HubSpot.
Nurture contacts using marketing emails
Nurture your contacts with marketing emails. After converting your visitors to contacts, you can send promotional offers, and provide news and updates about your business. Personalize and tailor the content of your emails to deliver relevant information.
Before you begin sending, set up email subscription types to track which contacts you have permission to email. You should also customize your email footer to comply with email sending regulations. After you’ve sending your first few marketing emails, analyze how recipients are interacting with your content. As you ramp up your sending volume, monitor the positive engagement rates of your emails to maintain a healthy sending reputation.
Plan and track your marketing progress with campaigns (Marketing Hub Professional or Enterprise only)
Use the campaigns tool to strategize and map out the timeline of your marketing campaigns across different assets. After adding assets to a campaign, you can keep track of the overall campaign and individual asset performance on the campaign details page.
For example, you can create a campaign with social posts, forms, and landing pages to raise awareness of a new product. Then, keep track of the campaign’s performance with metrics such as influenced contacts. All campaigns and associated assets will appear in your marketing calendar.
Join the HubSpot community
To engage with other users and get more out of your HubSpot tools, join the HubSpot Community. You can see examples from peers, get tips and advice from experts, learn how to troubleshoot common issues, and submit feedback to the Product team.
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