Last updated: December 19, 2024
Available with any of the following subscriptions, except where noted:
All products and plans
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Last updated: December 19, 2024
|
All products and plans
|
Generate and nurture quality leads for your business with HubSpot's marketing tools. You can plan your marketing campaigns from start to finish with the campaigns tool, then convert website visitors into leads with engaging website content, marketing emails, social posts, and ad campaigns.
Below is an overview of tasks that will get you started with HubSpot's marketing tools. Within each section, you'll find links to detailed instructions for each task. Before getting started, make sure you’re logged in to your account. Learn more about logging in to HubSpot.
Design a promotional landing page to attract first-time visitors to your website. A successful landing page informs prospects about your brand and provides an opportunity to convert them into contacts. HubSpot's landing page tool allows you to create landing pages from scratch or with AI, then customize them with drag and drop editing tools.
Use forms to capture key customer information, such as name and email address. When a contact submits a form, their information is stored on a contact record in HubSpot. You can then use that information to power other tools, such as lists and workflows, for future nurturing and targeting. Submissions made to non-HubSpot (external) forms will also appear in HubSpot.
Customize and style your forms, then add them to your landing pages hosted in HubSpot, or embed them on external website pages.
HubSpot’s marketing email tool allows you to engage with your contacts, send promotional offers, and provide news and updates about your business. You can personalize and tailor the content of your emails to deliver relevant information.
Before you begin sending, set up email subscription types to track which contacts you have permission to email. You should also customize your email footer to comply with email sending regulations. After you’ve sent your first few marketing emails, learn how recipients are interacting with your content. As you ramp up your sending volume, monitor the positive engagement rates of your emails to maintain a healthy sending reputation.
Increase traffic to your website and convert more leads by sharing content with your followers on social media. Connect your Facebook, Instagram, LinkedIn, and X accounts to HubSpot. Then, schedule and publish your posts to several networks simultaneously. Report on post engagement data such as likes and clicks, and monitor mentions and interactions with your brand from within HubSpot.
Connect your Google, Facebook, or LinkedIn ad accounts to track your ad campaigns from within HubSpot. After connecting an ad account, HubSpot applies tracking to your active campaigns, which automatically creates contacts in your HubSpot account when they convert on your ads. You can also create audiences, publish ads, and report on your ad campaigns.
Analyze your ads: Ads attribution | Ad campaign
Use the campaigns tool to strategize and map out the timeline of your marketing campaigns across different assets. After adding assets to a campaign, you can keep track of the overall campaign and individual asset performance in the campaign details page.
For example, you can create a campaign with social posts, forms, and landing pages to raise awareness of a new product. Then, keep track of the campaign’s performance with metrics such as influenced contacts. All campaigns and associated assets will appear in your marketing calendar.
To engage with other users and get more out of your HubSpot tools, join the HubSpot Community. You can see examples from peers, get tips and advice from experts, learn how to troubleshoot common issues, and submit feedback to the Product team.