Last updated: March 17, 2021
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Deliver and nurture quality leads for your business with HubSpot's marketing tools. You can turn website visitors into leads with engaging website content, marketing emails, social posts, and ad campaigns.
Below is an overview of tasks that will get you started with HubSpot's marketing tools. Within each section, you'll find links to detailed instructions for each task. Before getting started, make sure you’re logged in to your account. Learn more about logging in to HubSpot.
Design a promotional landing page to attract first-time visitors to your website. A successful landing page informs prospects about your brand and provides an opportunity to convert them into contacts. HubSpot's landing page tool allows you to create landing pages from starter templates and customize them with intuitive drag and drop modules.
With forms, you can capture key information, such as name and email address, that allows you to nurture your leads. Customize and style your forms, then add them to your landing pages. You can add forms to pages hosted in HubSpot, or embed them on external website pages. You can also collect data from submissions to non-HubSpot (external) forms. When a contact submits a form, their information is stored on a contact record in HubSpot.
HubSpot’s marketing email tool allows you to engage with your contacts, send promotional offers, and provide news and updates about your business. You can personalize and tailor the content of your emails to deliver relevant information.
Before you begin sending, set up email subscription types to help you track which contacts you have permission to email. You should also customize your email footer to comply with email sending regulations. After you’ve sent your first few marketing emails, you can see how recipients are interacting with your content. As you ramp up your sending volume, monitor the positive engagement rates of your emails to ensure a healthy sending reputation.
Share content with your followers to increase traffic to your website and convert more leads. Connect your Facebook, Instagram, LinkedIn, and Twitter accounts to HubSpot to schedule and publish your posts to several networks simultaneously. Report on post engagement data such as likes and clicks, and monitor mentions and interactions with your brand from within HubSpot.
The HubSpot ads tool can help you leverage your other marketing assets and CRM data to build brand awareness and acquire quality leads for your business. Once you connect your ad account, HubSpot applies tracking to your active campaigns, which will automatically create contacts in your HubSpot account when they convert on your ads. You can also create audiences, publish ads, and report on your campaigns all from within HubSpot.
You can analyze the results of your marketing efforts by using a premade dashboard template or customizing a dashboard that suits your reporting needs.
To engage with other users and get more out of your HubSpot tools, join the HubSpot Community. You can see examples from peers, get tips and advice from experts, learn how to troubleshoot common issues, and submit feedback to the Product team.