Manage your connected apps

The Connected Apps page in your HubSpot account is a centralized location for managing your connected apps. On the Connections home tab, view at a glance app connection statuses, identify issues that need attention, and understand how apps interact with CRM data. On the Connection insights tab, check app activity, API usage, learning resources, and record-level interactions. These insights help you monitor app behavior, identify and resolve errors, and prevent issues like expired connections or reaching API call limits.

For example, you can quickly identify disconnected apps, review recent app activity across your organization, and see how apps are creating, updating, or deleting CRM records.

Learn also how to use HubSpot's AI  to monitor and manage all your connected apps, giving you deeper insights into how your apps work. 

View the Connections home

The Connections home page provides a centralized page for managing all your connected apps.

To access the Connections home page:

1. In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
2. On the Connections home tab, access an overview of all apps connected to your HubSpot account. 

On the Connections home tab, you’ll see the following sections:

• Needs your attention
• My apps
• Other apps installed by users in my organization
• Recommendations

Review apps that need attention

In the Needs your attention section, review apps that require action.
This section shows app statuses, such as:

• Apps that have an expired connection.
• Apps that are disconnected.
• Apps that have connection errors. 

Review the app status information to identify and resolve any issues, or click Reconnect to reconnect the app. 

View apps connected to your account

In the My apps section, review all apps connected to your HubSpot account.
For each app, you can view:

• Status: the connection status of the app (e.g., Connected, Disconnected). 
• Installed date: the date when the app was connected to the HubSpot account. 
• Installed by: the HubSpot user who installed the app. 
• Last activity date: the date when data was last sent and received for the app. 

Click an app name to open its settings page, where you can manage the app connection, review app-specific details, or disconnect the app.

Please note:

• If there are multiple connected accounts using a user-level app, the Installed date and Installed by columns will display the initial installation date and the user who first installed the app.
• Only some HubSpot-built apps will display status information in the Status column.
• User-level apps and multi-account apps won't display any information in the Last activity date column. 

Review apps connected by other users

The Other apps installed by users in my organization section displays apps connected by other users in your HubSpot account.

Use this section to:

• Understand which apps are connected across your organization.
• Identify duplicate or unused apps.
• Monitor app usage outside your own connections. 

Each app entry in the table will show the number of connections across users.

1. Click the count of connections to see a list of who has installed the app.
2. Click the Actions dropdown menu to view connections, open the app in the Marketplace, and install the app yourself. 

Recommendations

In the Recommendations section, browse new apps from the HubSpot Marketplace and install them without leaving the page. 

View Connections insights

The Connections insights page provides a detailed view of app activity and how apps interact with your HubSpot account and CRM data.

To access the Connection insights:

1. In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
2. Click the Connections insights tab.

In the left sidebar menu, you’ll see the following options:

• Activities
• Record Insights
• Automation Insights
• API Call Usage
• Academy

Review app logs and activity

Under Activities, review the App log. This shows you recent app-related events across your HubSpot account, such as:

• Connection and disconnection events.
• Reinstallation events.
• Data sync setting changes. 

You can filter the activity log by activity type, user, and app. 

Review record insights

Under Record Insights, you can review:

• Daily record event counts by app.

• Which record types were affected (e.g., contacts).
• The type of action taken (e.g., Created, Updated, Deleted, and Merged).
• Activity trends across your connected apps. 
• Most used apps by action count. 

These insights help you understand the impact apps have on your CRM records and identify unexpected behavior.

When reviewing record insights, please note the following:

• Record event counts are updated daily.
• All data is displayed in UTC time.
• Activities from the past 30 days are displayed.
• Available data starts on Dec. 1, 2025.

Review automation insights

Under Automation Insights, you can review: 

• How your connected apps are used in workflows. 

• The Workflow by app section shows how each connected app is used in workflows, including active workflows, actions in use, and total enrollments. 
• The Unused workflow actions section shows which workflow actions from your connected apps aren't in use yet. Click Use workflow action to start creating a workflow.

Monitor API call usage

Under API Call Usage, you can track daily API call usage across private apps connected to your HubSpot account. 

Private apps use your HubSpot account's subscription-based API limits. If your account has multiple private apps, they share the same daily API limit pool rather than each receiving a separate daily API call allowance.

This section helps you to:

• Monitor usage trends.
• Identify spikes in API calls.
• Avoid disruptions caused by reaching API limits. 

Access Academy content

Under Academy, discover learning content about apps.

Use these resources to:

• Learn best practices for managing connected apps.
• Understand integration behavior and setup.
• Explore recommendations for maintaining app connections.

View an app overview page

Every app that is installed has its own overview page. This page provides you with in-depth information for that particular app.

To access the app-specific overview of an app: 

1. In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
2. On the Connections home tab, in the My Apps section, click the app that you want to view. 

On the app-specific overview page, you can review the following: 

• App info: view general information about the app, such as the HubSpot user who owns the app, who installed it, and when it was installed.
• Additional features: view additional features that you can turn on for the app. 
• App access and permissions: view the features currently authorized for the app and any permissions that require an upgrade or re-authentication. If any permissions in the app require re-authentication, in the top right of the Available after Re-authentication section click Re-authenticate to enable.

Manage app ownership

Each connected app has an app owner who is the user responsible for managing the integration in your HubSpot account.

When you connect an app, the installer is automatically assigned as the app owner. The owner appears in the App info panel alongside the install date, app type, and category. If responsibilities change, Super Admin or users with App Marketplace access can reassign the owner.

To manage an app owner:

1. In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
2. Click the app.
3. In the App info panel, review the current owner.
4. Next to App owner, click Manage.
5. In the dialog box, click the dropdown menu and select a new app owner. Then click Save.

After an owner is assigned or changed, the update is recorded in the Activities log for the app along with other integration events, such as installs, uninstalls, and permission changes.

Please note: if you deactivate a HubSpot user who is an app owner, HubSpot prompts you to reassign ownership before completing the deactivation. This ensures that connected apps are not left without an app owner.

Create and manage connected apps notifications

Set up email or in-app notifications to be notified when an app is installed, disconnected, or uninstalled in your HubSpot account.

To create a new notification: 

1. In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
2. Click the Notifications tab.
3. Click Create new notification.
4. Enter a notification name.
5. Click the Notification type dropdown menu and select a type of notification: App Install, App Disconnect, or App Uninstall.

• • When creating an App Disconnect notification, click the Notification reminder dropdown menu and select a frequency: Once an hour, Once a day, Once a week, or Once a month.
  • Click Next.
  • Select the apps you want to create the App Disconnect notification for.

6. Click Next.
7. Select which users and teams will receive the notification: Only super admins will be notified, Everyone will be notified, or Notify specific users and teams.
8. If you select Notify specific users and teams, select which users and teams the notification will be sent to.
9. Click Apply.
10. To edit the notification, click Actions > Manage notification.
11. To delete the notification, click Actions > Delete notification.

Once the notification has been set up, it can only be edited by Super Admins.

Use Breeze Assistant to manage your apps

Breeze Assistant helps you monitor and manage the connected apps in your HubSpot account. You can ask Breeze Assistant questions about your connected apps. The Assistant will answer questions, giving insights, documentation, recommendations, and troubleshooting steps. 

Before you begin using this feature, please note the following:

• To use Breeze Assistant, you must turn on Give users access to Breeze Assistant in your AI settings.
• Only users with appropriate user permissions can view app information in Breeze Assistant.
• Breeze Assistant is recommended for getting insights and recommendations about native integrations built by HubSpot.

Below are some common questions you can ask Breeze Assistant about your apps: 

• App health check: Do any of my connected apps have sync errors?
• Connection audit: Which apps haven't synced any data in the last 30 days?
• Troubleshooting guidance: Why's my Salesforce integration not syncing contacts?
• Setup recommendations: What workflows can I build based on my apps?
• App Setting audit: Who changed my sync settings?

To access Breeze Assistant: 

1. In your HubSpot account, click the settings icon in the top navigation bar. In the left sidebar menu, navigate to Integrations > Connected Apps.
2. In the top navigation bar, click Assistant in the top right. 
3. To start a chat, enter a prompt about one of your connected apps and then click the breezeSendIcon send icon in the bottom right.
4. The Assistant will answer questions, providing insights, documentation, recommendations, or troubleshooting steps.