Landing Pages

Understand page load time for your site

Last updated: February 9, 2021

Applies to:

All products and plans

If you compare the page load time in HubSpot to other free website speed tests, the results are likely to vary. Most external speed tests crawl every aspect of your website, rather than the page’s HTML.

If page performance is reporting a longer than expected page load time for one of your pages, here are some possible causes:

  1. Image size: it's recommended to resize images offline with a photo editing tool before uploading them to your webpage. HubSpot will automatically resize most images on your HubSpot pages. You can also apply lazy loading to images on your page so the page only loads if a visitor scrolls to the content, which can help you page load faster. 
  2. Broken links: page performance shows any broken links on a page. Resolve these errors to ensure that they do not interfere with page load time.
  3. Amount of rich content: avoid adding large amounts of rich content to a single page (e.g., images, gifs, embedded videos). Not only will each element need to load, which could potentially slow down the page’s load time, but cleaning up the amount of visual content will also improve a user's experience.
  4. Broken code: while HubSpot does not factor the load speed of a custom code file (ex. the time it takes to load a custom JavaScript file), broken inline code within the HTML of a website may increase page load time.

Please note: there are many factors that impact page load times. If you're still seeing a long page load time after correcting the above items, you may need to work with your web developer to optimize your website. You can connect with a Solutions Partner or post on the HubSpot Developers forum on the Community for additional help.