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Tracking URL sessions are not appearing in your traffic analytics

Last updated: June 28, 2023

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Legacy Marketing Hub Basic

If tracking URL sessions are not showing up on the Sources tab in your traffic analytics as expected, verify the following:

  • Sessions will only appear in the sources report if the tracking URL has been viewed at least once during the time frame of the current view. Click on the dropdown at the top of the sources report to change the time frame.
  • Make sure that the HubSpot tracking code is installed on the page that the tracking URL is linking to. Tracking URLs will not record page views for pages without the tracking code, such as pages external from your website, PDFs, images, and documents.
  • Check that the tracking URL was created with the right parameters and correctly formatted URL. 
  • If testing this tracking URL, make sure that you are not visiting your website from a filtered IP address

Please note: if a tracking URL is showing sessions in the sources report, but not under the expected bucket, learn more about how HubSpot categorizes sessions based on tracking parameters.

In the case you're using HubSpot tracking URLs in Google AdWords ads, please be sure to do the following:

  • Use the full tracking URL, and not the shortened tracking URL. Due to recent changes in AdWords ads, users will now need to use upgraded URLs.
  • Insert your HubSpot full tracking URL into the Final destination field in AdWords ads, not the Destination field.
  • The Final destination field will need to contain the same domain as the landing page URL. For example, if your ad's landing page is your Final destination field will need to contain
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