Create social posts with content agent

Use content agent in Breeze Assistant to plan and create social posts for Facebook and LinkedIn. Start a conversation by describing what you want to create or selecting a suggested prompt. For example, you can plan a social content calendar, explore topic recommendations, or repurpose an existing blog post into social posts.

As you work with Breeze Assistant, refine the social content through conversational prompts. When you're ready, generate social post drafts that you can edit, schedule, or publish in the social composer.

Please note: if you're a Super Admin, you can opt your account into the Create social posts using Content Agent in Breeze Assistant beta.

Before you get started

Before you begin working with this feature, review the following requirements, limitations, and considerations.

Requirements

• Connect your LinkedIn or Facebook account to HubSpot.
• A Super Admin must turn on Give users access to Breeze Assistant in AI Settings. This setting is turned on by default.

Content agent uses your account data, brand voice, and company context to generate topics and social posts. For best results, set up your brand voice and ideal customer profile. Learn more about teaching HubSpot's AI tools about your business.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Limitations & considerations

• Content agent in Breeze Assistant supports creating social posts for Facebook and LinkedIn only.
• Content agent cannot generate entirely new images for social posts. Instead, the agent rebuilds existing infographics or slide-style brand graphics from your previously published social posts. It can also use images you upload through the Breeze Assistant conversation.

Create social post drafts

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.

2. In the upper right, click Create, then select Create with AI.
3. In Breeze Assistant, enter a prompt describing the social content you want to create or select the Create a single social post suggested prompt.
4. Continue the conversation with Breeze Assistant to plan, draft, or refine your social content.
5. Click View draft to edit, schedule, or publish the social post in the social composer.

Plan a social content calendar

Use Breeze Assistant to plan multiple social posts for your connected Facebook and LinkedIn accounts. For example, you can ask Breeze Assistant to plan two weeks of social posts based on existing content, suggest topics relevant to your ideal customer profile, or create a content calendar for both networks.

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.

2. In the upper right, click Create, then select Create with AI.
3. In Breeze Assistant, enter a prompt to plan social posts or select the Plan and draft my social calendar suggested prompt.
4. Confirm the social accounts you want to create posts for.
5. In the Social Content Calendar, review the suggested posts. To make changes, use the following options:
   • Edit the publishing schedule: in the Date and time column, click the date picker and select a date. Click the time picker and select a time.
   • Change the social account: in the Account column, click the dropdown menu and select a social account.
   • Edit the caption: in the Caption outline column, edit the text.
   • Edit the media: in the Media outline column, edit the text.
   • Add a first comment: in the First comment column, enter a comment.
   • Delete a social post: in the Date and time column, click the delete icon next to the social post you want to remove.
6. To generate social post drafts from the planned content, click Draft [number] posts in the upper right.

7. After generating the drafts, click Open draft in HubSpot in the Post preview column to edit, schedule, or publish the social posts in the social composer.

Explore recommended topics

Use Breeze Assistant to explore social post topics relevant to your business and target audience. Content agent uses your brand identity, including your ideal customer profiles and brand voice, along with recent HubSpot-hosted content and top-performing social posts, to research and recommend topics.

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.

2. In the upper right, click Create, then select Create with AI.
3. In Breeze Assistant, enter a prompt describing the topics you want to explore, or select the See topic recommendations suggested prompt.
4. Continue the conversation with Breeze Assistant to refine recommendations and select topics to create social post drafts.
   

Repurpose existing content

Use Breeze Assistant to repurpose existing content into social posts for Facebook and LinkedIn. For example, you can create a series of social posts from a blog post or turn a product announcement into a single social post.

1. In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.

2. In the upper right, click Create, then select Create with AI.
3. In Breeze Assistant, enter a prompt describing the content you want to repurpose, or select the Repurpose content into social posts suggested prompt.
4. Provide the content you want to repurpose using any of the following options:
• HubSpot-hosted content: enter a link to a blog post, landing page, or webpage.
• External webpages: enter the URL of externally hosted content, such as a press release or product page.
• Documents: click the + add icon and upload a document.
• Text: paste existing content, such as notes or draft copy.
5. Continue the conversation with Breeze Assistant to generate and refine the social post content.
6. Click View draft to edit, schedule, or publish the social post in the social composer.

Please note: while Breeze Assistant supports uploading images, videos, and audio files, provide sources that include text when repurposing content into social posts.

Create social posts from a published blog post

After publishing a HubSpot blog post, use Breeze Assistant to create LinkedIn and Facebook posts based on the blog content and your brand voice. For example, create a single social post highlighting a key point from the blog, or plan a series of posts based on different topics in the blog.

1. In your HubSpot account, click More, then navigate to Content > Blog. If More doesn't appear in your account, navigate to Content > Blog directly.

2. Click the name of a published blog post.
3. In the content editor, click File, then select Create social post with AI.
4. In Breeze Assistant, enter a prompt to start the conversation or select a suggested prompt (e.g., Amplify this blog on social or Create a series of posts from this blog).
5. Continue the conversation with Breeze Assistant to refine the social post content.
6. Click View draft to edit, schedule, or publish the social post in the social composer.