Last updated: October 28, 2026
Available with any of the following subscriptions, except where noted:
-
Marketing Hub
Professional, Enterprise
Use Breeze Assistant, HubSpot's AI conversational assistant, to generate and refine content for your social posts. Enter a prompt to generate social post captions and hashtags, or use Breeze Assistant to edit existing text by rewriting, expanding, shortening, or changing its tone.
For example, you can generate a caption to promote an upcoming event, then refine the text to match your preferred tone before publishing. Use Breeze Assistant when creating social posts on your desktop or in the HubSpot mobile app.
Permissions required Social permissions are required to create and publish social posts. Users with Draft only permissions can save posts as drafts, but cannot publish.
Before you get started
To create or refine content with Breeze Assistant, turn on Give users access to Breeze Assistant in your AI settings.
Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.
Generate social post content
Generate content for your social posts (e.g., captions, images, and hashtags) or refine your captions before publishing.
- In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.
- In the upper right, click Create post, then select Create from scratch.
- In the text box, click the AI icon. Then, select Social post or Hashtags.
- Enter your prompt then click the send icon. Breeze Assistant will generate new content based on the request.
- To use the content, click Insert.
- To further refine the content, click Refine. Then, enter your prompt below.
- To refine existing text, highlight the text you want to edit.
- Click the AI icon and select an action.
- To use the content, click Replace.
- To further refine the content, click Refine. Then, enter your prompt below.
- Continue creating your social post.
Generate social post content on the HubSpot mobile app
While on the go, generate content for your social posts in HubSpot's mobile app.
- Open the HubSpot app on your device.
- In the top right, tap the add icon. Then, tap Social post.
- Select the checkboxes next to the names of the social network accounts that you want to publish to. Then tap Done.
- In the text box, tap the AI icon.
- In the What is your post about? text box, enter the content for your social posts. Then, click Generate. Your description must include at least two words.
- To generate another post, tap Regenerate. You can generate up to 6 options.
- To review the different generated options, swipe left and right.
- After selecting an option, tap Insert to use this option. In the editor, you can continue editing the post text, or publish the post directly.
- If you change your mind and would like to insert a different option, you'll need to manually remove the old post first. If not, any new content will be inserted into the existing post.
- To insert more content in an existing post, tap the area in the post where you'd like the new content to display before generating content. Any new content will be inserted in the selected area.
- Continue creating your social post.
