Last updated: October 13, 2026
Available with any of the following subscriptions, except where noted:
-
Marketing Hub
Enterprise
Use revenue attribution to analyze the closed-won revenue associated with interactions with website pages, landing pages, blog posts, case studies, and marketing emails. Review attributed revenue, influenced deals, associated deal value, and influenced contacts to understand how your content contributes to revenue.
You can also review revenue attribution in the campaigns tool or create a multi-touch revenue attribution report.
Permissions required The following permissions are required depending on the content type:
-
View permission is required to analyze revenue attribution for pages, posts, and case studies.
- Marketing email access with View permission is required to analyze revenue attribution for emails.
Review revenue attribution for pages and posts
-
In your HubSpot account, navigate to the relevant content:
- Landing pages: In your HubSpot account, click More, then navigate to Content > Landing Pages. If More doesn't appear in your account, navigate to Content > Landing Pages directly.
- Blog posts: In your HubSpot account, click More, then navigate to Content > Blog. If More doesn't appear in your account, navigate to Content > Blog directly.
- Website pages: In your HubSpot account, click More, then navigate to Content > Website Pages. If More doesn't appear in your account, navigate to Content > Website Pages directly.
- Hover over the content and click Performance.
- At the top of the page, review the Revenue attribution report.
Review revenue attribution for emails
- In your HubSpot account, navigate to Marketing > Email.
- Click the name of a sent email.
- On the Performance tab, review the Revenue attribution report.
Review revenue attribution for case studies
Please note: on December 12, 2026, case studies will be sunset. Your case studies will be automatically migrated to blog posts. Learn what to expect in your account.
- In your HubSpot account, navigate to Content > Case Studies.
- Click the name of the case study.
- On the Performance tab, review the Revenue attribution report.
Customize and analyze the report
The following customization options and metrics are available in the Revenue attribution report for pages, posts, emails, and case studies.
- To filter the report by time period, in the upper left, click the Date range dropdown menu and select a date period.
- To change how revenue is calculated, in the upper right, click the Attribution model dropdown menu and select an attribution model.
The report includes the following metrics:
- Attributed revenue: the amount of closed-won revenue attributed to interactions with the content. To view a detailed breakdown of attributed revenue, click the [revenue amount].
- Deals with attributed revenue: the number of closed-won deals influenced by the content. This metric is based on interactions from contacts associated with the deals when the deals were closed. To view more details and a list of the deals influenced by the content, click the [count of deals].
- Associated deal value: the total deal amount for all closed-won deals with attributed revenue. To view more details and a list of the deals influenced by the content, click the [deal value].
- Contacts with attributed revenue: the number of contacts associated with closed-won deals who interacted with the content. To view more details and a list of the contacts influenced by the content, click the [count of contacts].
Interactions with the content can include page views, form submissions, CTA clicks, and marketing email clicks. Learn more about revenue attribution models.
