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Set up automated follow-up registration emails for private content

Last updated: April 12, 2024

Available with any of the following subscriptions, except where noted:

Service Hub   Professional , Enterprise
Content Hub   Enterprise

After you set up member registration for private content for your website pages, blog, or knowledge base, you can configure follow-up emails that will automatically be sent to customers who haven't finished registering their account.

Following up with these contacts can help them complete the registration process and boost engagement with your private content. 

Please note: customizing the content or design of the automated emails is not currently supported. .

Turn on automated follow-up registration emails

  • In your HubSpot account, click the settings settings icon in the top navigation bar.
  • In the left sidebar menu, navigate to Content > Private Content.
  • To set up registration emails for a single domain, click the Choose a domain to edit dropdown menu, then select a domain.
    • If you select All domains, the follow-up email settings you configure will apply to private content across all your domains.
    • Configuring follow-up email settings for a specific domain will take precedent over settings you configured for All domains.
  • Click the Emails tab.
  • Scroll down to the Follow-up emails section, then select the Follow up with contacts who have not completed registration checkbox.
  • Configure the settings for your follow-up emails:
    • Click the Maximum number of registration follow-up emails dropdown menu then select the maximum number of emails to send a contact to prompt them to complete their registration.
    • Configure the timing between each follow-up email by clicking the Follow-up [X] email dropdown menu and selecting a period of time. Follow-up email timings are relative to the email sent just before it.


  • If registration emails have already been sent to certain contacts in the last 90 days, but they haven't finished registering, you'll be prompted to confirm whether to enroll these contacts for a follow-up email in the Review before you save section:
    • No, only enroll contacts who meet the follow-up criteria after saving these settings: only new contacts who haven't yet received a registration email will be sent a follow-up email based on the criteria you configured above.
    • Yes, enroll existing contacts as well: existing contacts who have already received a registration email and new contacts will receive a follow-up based on the criteria you configured above. Follow-up emails for existing contacts would begin to be sent out after the timing you selected for Follow-up #1 timing, which is relative to when you save your settings.


  • In the bottom right, click Save.

After you've turned on follow-up registration emails, a default registration email will be sent automatically to contacts who fail to register within the timing periods you configured.

You can find the date and time a contact was enrolled in automated follow-up registration emails in the Time enrolled in registration follow up emails property. 

If you turn off automated follow-up emails, no further emails will be sent. 

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