Review private content access and registration

Review which contacts can access private content and track registration activity after setting up memberships and customizing private content settings. Use access group data, contact properties, and registration status to confirm access, understand registration progress, and take follow-up actions when needed.

Before you get started

Before managing private content access and registration, review how registration affects access and registration email delivery.

Understand limitations & considerations

• After a contact registers, they won't receive additional registration emails for newly accessible content. A single registration provides access to all eligible private content regardless of access group. 

• Registration emails can be re-sent only to contacts in access groups associated with private content.

Search contacts across access groups

Search across access groups to understand which private content a contact can access and their registration status. 

1. In your HubSpot account, navigate to Content > Memberships.

2. Click the Members tab.
3. In the top right, enter text in the Search field to search by a contact's first name, last name, or email address.
4. Review the results. The following are some of the details displayed:
   • Sign-in email: the email address the contact uses to sign in.
   • Access groups: the number of access groups the contact is a member of. Click the name of an access group to manage the member on the Access Group page.
   • Invite Status: the status of the contact as they interact with registration (e.g., Invite pending).
     • Invite pending: the registration email sent, but the contact hasn’t registered.
     • Invite accepted: the registration email sent and the contact registered.
     • Invite failed: the registration email failed to send. Hover over the failure status to review the failure reason.

View a contact's private content access

Review which private content a contact can access from the Members-only content tab.

1. In your HubSpot account, navigate to Content > Memberships.
2. Click the Access Groups tab.
3. Click the name of an access group.
4. On the Access group page, click the Members-only content tab.
5. In the table, view the content associated to the access group.

View contact properties about private content registration

Review contact properties that track registration and private content access. Use these properties for reporting, segmentation, or in workflows.

There are a few contact properties that'll update automatically for contacts that are invited to register to view private content. The Membership notes property can be updated manually or with a workflow.

• Domain to which registration email was sent: the domain to which the registration invitation email for content membership was sent.
• Member has accessed private content: this property will display as "1" if a contact has viewed private content. 
• Membership last private content access date: the date a contact last viewed private content. 
• Membership notes: notes relating to the contact's content membership. 
• Registered at: the date and time when the contact set up their content membership.
• Registered member: this property will display as "1" if the contact has registered for private content. 
• Registration method: how the contact registered for private content. 
• Time registration email was sent: the date and time when the registration email was sent to the contact.
• Time enrolled in registration follow-up emails: the date and time when the member was enrolled in automated follow-up registration emails.

Resend a registration email

Resend private content registration emails to contacts in an access group. 

1. In your HubSpot account, navigate to Content > Memberships. 
2. Click the Access Groups tab.
3. Click the name of an access group. 
4. Hover over a contact, click the Actions dropdown menu, and select Resend invite email. 

Change a contact's member email

Update the email address a contact uses to receive membership emails.

The email address in the Member email property will receive the following membership emails:

• Registration invitation email
• Password confirmation email
• Password reset email

For security reasons, it's recommended to require emails from both the contact's current Member email, as well as the email address they want to receive membership emails at moving forward.

Share login and logout links with registered contacts

Share direct links for registered contacts to sign in or sign out of private content.

• Login page: add /_hcms/mem/login to the end of your page's domain. For example, for content hosted on inbound-marketing.com, the login page URL would be https://inbound-marketing.com/_hcms/mem/login.

• Logout page: add /_hcms/mem/logout to the end of your page's domain. For example, for content hosted on inbound-marketing.com, the logout page URL would be https://inbound-marketing.com/_hcms/mem/logout.

Export membership registration activity

Download the activity log to review how contacts interact with private content and registration pages. The export includes a log whether each contact completed registration or signed in to view private content. 

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Content > Private Content.
3. Click the Choose a domain to edit its settings dropdown menu to select the domain your private content is hosted on.
4. At the bottom of the page, click Download activity log.

5. In the dialog box, click the File format dropdown menu and select a file type (e.g., CSV).
6. When finished, click Export.

Remove access to private content

Revoke access to private content by removing the contact from the allowed list or deleting the contact.

Analyze membership registration

On the Memberships home page, you can view reports related to your private content. These reports will include contact registration completion rates and private content access performance. Membership data in these reports is also stored in the private content contact properties.

1. In your HubSpot account, navigate to Content > Memberships.
2. Click the Analyze tab.
3. Review membership reports, including:
   • Summary: how many contacts have been invited, registered, and have accessed private content.
   • Registered contacts per month: the number of contacts who have successfully registered and accessed private content per month.
   • Last access date: the number of contacts who have most recently accessed private content per month.
   • Private content registration method: the breakdown of private content registration by method.

1. • Members who have accessed private content: the contacts who have accessed private content, along with their associated company name.