How does HubSpot determine the time to send my email with Smart Send?

Last updated: December 30, 2016

Available For:

Marketing: Pro, Enterprise
Sales: N/A

When using the Smart Send feature to send a HubSpot email to your contacts, HubSpot will time the send the email based on each contact's specific time zone. HubSpot identifies a contact's time zone based on the contact's IP address, which is determined when the contact fills out a form, or by doing a reverse lookup on a contact's email address to determine when the contact previously opened or clicked on an email. 

Please note the following about Smart Send:

  • If HubSpot is not able to find an appropriate timezone for a contact, the email will be sent based on your HubSpot account's time zone.
  • If you send your email and Smart Send shows that a contact's time zone has already passed for that day, the email will send to your contact at the specified time the next day.

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