Events

Create visited URL events

Last updated: May 2, 2019

Applies to:

Marketing Hub  Enterprise
Sales Hub  Enterprise
Service Hub  Enterprise

Visited URL events record when an anonymous visitor or HubSpot contact visits a specific URL on your website.

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Select Events.
  • In the upper right, click Manage events.
  • In the upper right, click Create event.
  • In the right panel, set up your event:
    • Enter an Event name.
    • To easily find and keep track of your event, click the Tags dropdown menu and select a tag.
    • Select Visited URL as the Event type.
  • Click Next.

HubSpot Help article screenshot

  • Enter the URL you want to track visits to in the Page URL field. 

Please note: visited URL events can only be created and tracked on pages that have the HubSpot tracking code installed.

You can use wildcard characters in the page URL when creating a visited URL event. This allows you to track your event on a range of pages without explicitly defining each URL.

Examples of wildcard combinations that will correctly record event completions for visits include:

  • http://www.fifthseasonadventure.com/*
  • http://www.fifthseasonadventure.com/blog/*
  • http://www.*.com/blog
  • http://www.*.com/blog/*
  • http://*.fifthseasonadventure.com
  • http://www.fifthseasonadventure.*/blog

Wildcards following a trailing slash will not include the original page URL. For example http://myblog.com/* will include any pages with subdirectories in the URL beyond myblog.com/, but will not include the page at myblog.com. If the wildcard is entered before the trailing slash, then it will include the original URL. For example, myblog.com* will include myblog.com/my-article and myblog.com.

  • Click Save to finish creating your visited URL event.

HubSpot Help article screenshot