What is a smart field?

Last updated: May 17, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

A smart field is a form field that is hidden if a user already has a value for the field.


  1. A contact in your HubSpot portal filled out a form that included First Name, Last Name, Email Address, and Company.
  2. The contact then returns to a page on your website with a form that has the Company field marked as smart.
  3. The contact will not see this field on the form because HubSpot already knows what company he works at.

Learn more about using smart form fields here.

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