A smart field is a form field that is hidden if a user already has a value for the field.
- A contact in your HubSpot portal filled out a form that included First Name, Last Name, Email Address, and Company.
- The contact then returns to a page on your website with a form that has the Company field marked as smart.
- The contact will not see this field on the form because HubSpot already knows what company he works at.
Learn more about using smart form fields here.